You are here: Publishers > Inventory > Sites > Specifying auto-refresh settings

Specifying auto refresh settings

Last updated on September 19, 2016

Depending on your user access, when creating and editing sites and ad units, you can specify auto refresh settings for web or mobile ad units that use JavaScript, iframe, or structured ad calls. OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. supports the following auto refresh settings:

  • A default refresh delay (how often to refresh) and/or refresh maximum (how many times to refresh).

  • One or more custom refresh delay and/or refresh maximum settings, which are country-specific. This way, you can apply different refresh settings depending on the location where the end-user is viewing the ad. Click + Add Custom Auto Refresh Settings, select the country in the list, and type integer values in the boxes.

OpenX Ad Server applies these refresh settings to all web or mobile ad units that belong to the siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance., unless specified for individual ad units or explicitly set in the ad tag. That is, when determining refresh settings for an ad call, OpenX Ad Server applies this order of precedence:

  1. If refresh parameters (rd and rm) are set in the ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space., then OpenX Ad Server uses these values and ignores auto refresh settings for the site or ad unitThe smallest inventory component that represents the space on a site where ads display..

  2. If not passed in the ad tag, OpenX Ad Server checks for and applies any country-specific auto refresh settings for the ad unit.

  3. Otherwise, OpenX Ad Server checks for and applies any default auto refresh settings for the ad unit.

  4. If not set for the ad unit, OpenX Ad Server checks for and applies country-specific auto refresh settings for the container site.

  5. Otherwise, OpenX Ad Server checks for and applies default auto refresh settings for the container site.

To set auto refresh settings:

  1. Select the Auto Refresh Settings Enabled check box.

  2. To set a default refresh delay or maximum, type integer values in the boxes (you can specify zero to turn off refresh in specific cases).

  3. To set one or more custom refresh delay and/or refresh maximum settings, click + Add Custom Auto Refresh Settings, select the country in the list, and type integer values in the boxes. This way, you can apply different refresh settings depending on the location where the end-user is viewing the ad space.

  4. Click -Remove Setting to delete the custom auto-refresh setting; alternatively, click +Add Custom Auto Refresh Settings to add other country-specific auto refresh settings.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.

Feedback form