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In addition, OpenX works with various third parties to enhance our products through industry-leading data technologies. For example, we rely on third-party data to infer audience locations and available impressions, and to make determinations about traffic quality and ad qualitySettings that control the types of ads that can display on your inventory.. In the case of traffic quality, we use third-party data to make judgements as to what sites to block, which may result in the blocking of sites where you may otherwise want to display ads. While we try to choose our vendors carefully, and many of them are IAB leaders in their respective fields, all of these assessments are inherently subject to some level of error.
As our valued customers, we encourage you to take advantage of the various tools that we provide for gaining insights into your performance with our products, such as event-level feeds and canned and custom reports, so that we may catch discrepancies quickly and maximize your benefit.