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Intro to macros (Publishers)

Last updated on June 6, 2016

OpenX macrosFor OpenX, a command enclosed in curly braces {} that dynamically inserts attributes into your HTML or third-party ad creatives and click-through URLs when OpenX serves an ad. Other macros, like from your video player, may have alternate formatting. are commands that dynamically insert attributes into your HTML or third-party ad creatives and click-through URLs when OpenX serves an ad. To use OpenX macros, enclose each macro key in curly braces {} and insert them into the source code for your HTML or third-party ad creatives and click-through URLs.

For example:

{clickurl}

These topics describe the supported macros, provides sample replacement values, and explains how to insert them.

Important: When implementing OpenX macros, consider the following:

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to SSP. Most SSP activities are completed by OpenX.

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