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Ads

Last updated June 27, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

After you set up the line items for an order, you need to specify the ads that belong to the line items. An ad represents the message that the advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites. wants end-users to view, and is the functional unit that serves when a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. wins an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.. In most cases, multiple ads belong to a single line item. For example, an advertiser might want different ads to serve for a line item, depending on the day of the week, or time of day that the impression is delivered. Also, companion line items contain multiple ads to display at one time in multiple units of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. For each ad, you set attributes that OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. uses to determine what ad to deliver at serve time.

Only certain types of ads can display in particular types of inventory. The Inventory Type plus the Ad Delivery ModeSpecifies how OpenX selects the ads in a line item for delivery when a line item wins an impression. OpenX can evenly distribute impressions between ads in the line item (equal weighting), distribute impressions between ads in the line item based on each ads’ ad weight setting (manual weighting), or deliver ads together to a predefined ad unit group (companion), according to the selected fill method. settings for a line item determine the available ad types for an ad. The following table describes the available ad types based on these line item settings.

Available ad types based on inventory type and ad delivery mode

Inventory type + ad delivery mode Supports ad type
Email Image
Email Companion Image
Linear VideoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve. Linear Video
Linear Video Companion
  • Image

  • HTML

  • Flash

  • 3rd Party HTML

  • Linear Video

Mobile
  • Equal Weighting

  • CTR Optimized

  • Manual Weighting

  • Mobile Image

  • Mobile HTML

Mobile Companion
  • Mobile Image

  • Mobile HTML

Native
  • Equal Weighting

  • CTR Optimized

  • Manual Weighting

Native AdAn advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside.
Non-linear VideoAn ad or ad unit that displays on top of video content in a video player. Can be accompanied by a companion ad. An example is a banner that displays at the bottom of the video player while video content plays.
  • Equal Weighting

  • CTR Optimized

  • Manual Weighting

Non-linear Video

Note You also need to select a Non-linear Ad Type:

  • Image

  • HTML

  • Flash

Non-linear Video Companion
  • Image

  • HTML

  • Flash

  • 3rd Party HTML

  • Non-linear Video

Web
  • Equal Weighting

  • CTR Optimized

  • Manual Weighting

  • Image

  • HTML

  • Flash

  • 3rd Party HTML

Web Companion
  • Image

  • HTML

  • Flash

  • 3rd Party HTML

See also

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