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Ad units

Last updated on October 31, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

After you set up your sites, you can create ad units, which represent the specific areas to display ads.

You must create an ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display. for each ad size and location on your website or app. You set attributes in the UI that are used to generate an ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. for making real-time ad requests.

Each ad unit you generate has a unique identifier, called an ad unit ID, or "auid," and belongs to a single siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance..

For web-based ad units, place this ad tag code in the source code of your sites. For mobile and video ad units, configure your app or video player to communicate the ad requestCommunication between a web browser or application and an ad server to display an ad. to OpenX. (Click here for more information about tag types.)

One of the attributes that you must specify for each ad unit is the Ad Unit Type setting, which defines the delivery mediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. for the ad unit, and also determines other settings that you must specify for the ad unit. Each ad unit can support a single delivery medium.

OpenX supports the following ad unit types:

For web and email ad units, you must also specify the Tag Type setting, which describes the type of code to use to display ads in your ad space. Available tag types depend on the selected Ad Unit Type setting. That is:

  • If the Ad Unit Type is Web, then you can use asynchronous JavaScript (the default), synchronous JavaScript, image, or iframe ad tags to serve ads.

  • If the Ad Unit Type is Email, then you must use image ad tags to serve ads.

  • If the Ad Unit Type is Mobile, then you must use structured ad tags to serve ads.

You can:

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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