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Creatives

Last updated June 27, 2106

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

Maintain a creativeThe media asset associated with an ad, such as an image or video file. library, per advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites., which functions as a repository for your image, flash, video, and HTML files. Each creative represents a media asset that you may use in your ads.

You can upload image, flash, video, or HTML files to the system and then manage them as you do other OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. objects. When you are setting up your ads, you can select from a list of creatives that belong to your account.

Because the local and remote files that you use in your ads must reference a creative, you can upload creatives directly through the Create Ad screen when you are setting up an ad. If the creative that you want to use is not set up yet, you can do so without having to quit your create ad operation.

This topic applies to Ad Server.

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