Line items

Last updated on October 31, 2016

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After you create an order, you can add the line items that belong to it. Line items are the main units of execution for an order, which represent specific inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. purchases with the following details:

Add a line item for each uniquely-priced and targeted group of inventory under a single agreement. For each line item, you specify attributes that OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. uses to execute the line items, determining when a line item wins an impression, serving the ads to the purchased ad space, and thus eventually fulfilling the order. After you set up a line item, you can create the ads that will serve for it when it wins an impression.

For each line item, you can access and manage the ads associated with them and monitor their performance.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.