Last updated on October 31, 2016
Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.
After you create an order, you can add the line items that belong to it. Line items are the main units of execution for an order, which represent specific inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. purchases with the following details:
Targeting. Target advertisements to the most appropriate audience. Targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. is comprised of dimensions, for which you can specify attributes and their associated values. By default, you can target based on the content surrounding the ad space and user traits such as location or technographic details, or you can set up custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors.. If audience segmentation is enabled, you might target an audience by excluding specific attributes. For example, you might target an audience by specifying the sites that you do not want your ads to serve on or by excluding specific user locations.
Goals. Set goals for each line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. within an order, such as how much inventory to be purchased. You can set these goals by specifying whether or not a line item requires a guaranteed number of impressions or by setting limits or caps on the number of impressions or the number of times particular users view an ad.
Pricing. Set pricing details for each line item within an order. For example, you can set one line item in an order to be billed each time a user clicks on an ad but set another line item in the order to be billed each time it wins an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions..
Add a line item for each uniquely-priced and targeted group of inventory under a single agreement. For each line item, you specify attributes that OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. uses to execute the line items, determining when a line item wins an impression, serving the ads to the purchased ad space, and thus eventually fulfilling the order. After you set up a line item, you can create the ads that will serve for it when it wins an impression.
For each line item, you can access and manage the ads associated with them and monitor their performance.