Managing orders

Last updated October 31, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

The first step in managing your advertiser's demand is setting up orders.

Each order represents an agreement with an ad buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. or insertion order to purchase inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to run a marketing campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order.. You need to create an order for each agreement you have to run a campaign. Each order belongs to a single advertiser account and includes the date, time, contact, a summary, and budget details. Each order is a container for line items or the specific inventory purchases within the agreement. The attributes you set for each order represent the default settings and boundaries applied to the line items of each order.

You can:

For each order, you can:

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.