Setting brand, industry, and buyer filters

Last updated on February 3, 2017

OpenX actively manages ad qualitySettings that control the types of ads that can display on your inventory. for you, but ad filters can give you additional control over the ads that display on your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.:

Note: You can set brand, industry, and buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. filters at the account or siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. level. If set at the account level, these filters apply to all sites that belong to it. You can then modify filters for specific sites as needed.

If you set filters at the publisherAn account type that represents a business with ad space to sell. account level and then set filters for a site, the site filters will override the account-level filters.

If you set filters at the network account level and then set filters for a publisher, the publisher filters will override the network-level filters.

To set brand, industry, and buyer filters:

  1. Go to the Ad Quality tab.

  2. In the list of accounts and sites on the Ad Filters tab, click the Edit ad filters link for an account or site. The Edit Ad Filters screen is displayed.

  3. In the Brand Filters panel, specify if your brand filters are intended to allow particular brands to serve in your sites (Whitelist Mode), or to block particular brands from serving to your sites (BlacklistBlocking a particular entity's access to your inventory from the Ad Exchange. A blacklist will allow new entities by default whereas a whitelist will block new entities by default. Mode). Brands include brand names or domain names (such as example.com).

    • To allow brands and create a whitelist, set the filter mode to Whitelist Mode.

    • To block brands and create a blacklist, set the filter mode to Blacklist Mode.

  4. Choose whether you want to type in brands and select them individually from a list of matching options (click Pick From List), or if you want to manually enter the brands to allow or block (click Enter Manually).

    You may want to use the Enter Manually feature if you already have your brand list ready to copy and paste the list of brands in the field on the left. After you enter your brands, click Add to add the brands to Your blacklist or Your whitelist on the right. OpenX compares the specified brands and domains:

    • If the string is recognized as a brand, it is added to the list on the right.

    • If the string is not recognized as a brand and the string is not formatted as a domain, a warning message is displayed and the string is not added to your list on the right.

    • If the domain is recognized as belonging to a brand, the brand name (rather than the domain) is added to your list on the right.

    • If the domain is not recognized as belonging to a brand, the domain is added to your list on the right.

  5. (Optional) Allow unbranded bids (RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.”). For RTB bids, select this check box to allow creatives even though a brand cannot be determined. Unbranded RTB bids are defined as those which pass a domain that OpenX has not mapped to a brand. This feature decreases unnecessary revenue blocking, but may result in creatives from unwanted brands serving. Note that OpenX will continue to scan the creativeThe media asset associated with an ad, such as an image or video file. for malware and technical compliance.

    Clear this check box to block creatives when a brand cannot be determined. This may provide more control over which brands appear on your site or app.

  6. In the Industry Filter panel, you can set filters for each industry or group of brands that you want to allow or block.

    • To allow industries and create a whitelist, set the filter mode to Whitelist Mode.

    • To block industries and create a blacklist, set the filter mode to Blacklist Mode.

    Click in the field and select one or more industries to block or allow.

  7. Select Also Filter By Buyers to expand the Buyers panel so that you can set buyer filters.

  8. In the Buyers panel, you can set filters for each buyer source (or region) listed in the table. OpenX will not serve the ads of blocked buyers to the ad space and will only serve the ads of those buyers that you allow. Therefore, you must specifically block and allow buyers within each region. Alternatively, you can block all or allow all advertisers for each region.

    To set a buyer filter, do the following for the buyer source that you want to set a filter for:

    • To allow buyers and create a whitelist, set the filter mode to Whitelist Mode.

    • To block buyers and create a blacklist, set the filter mode to Blacklist Mode.

    Click in the field and select one or more buyers to block or allow.

  9. When you are finished making changes to your filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Your list of sites contains a summary view of the filters set for them.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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