Depending on your account typeIndicates the intended purpose of an account, which determines what objects it can contain and influences what users logged in to the account can do in OpenX. For example, advertiser accounts contain orders, publisher accounts contain inventory, and ad networks contain other accounts., user capabilities, whether Ad Exchange selling is enabled, you can set brandA name that represents the product or service being advertised, such as Tide. and category filters. Your siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. list displays a quick two-column view of these ad filters:
OpenX Market Brand Filters
This column indicates the number of brands and/or industries you are filtering, if any, and if you are using buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. filters. Click the icon to open a window with details about your brand filters.
OpenX Market Category Filters
This column indicates the number of ad categories, creativeThe media asset associated with an ad, such as an image or video file. types, content attributes, and ad languages that you are filtering. Click the icon to open a window with details about your category filters.