Last updated on October 15, 2014
Use the Orders tab to manage direct demand for ad space. Depending on your OpenX configuration, use it to manage demand for third-party networks or exchanges.
For direct demand, you need to:
Create orders, which represent each agreement between an ad buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. and a publisherAn account type that represents a business with ad space to sell. to purchase ad space.
Create line items for each order, which represent individual purchases for ad space with targeting, pricing, and goal details.
Specify the ad that will serve when a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. is eligible for an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions..
For third-party demand, after you designate the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. you want to sell this way, you need to:
Depending on your OpenX configuration and user access, you can also:
Manage advertiser accounts, which are containers for orders.
Manage creatives, which represent the media assets for each ad, such as an image file.
Manage conversion tagsA small piece of code that tracks how users respond to the ads that serve for the orders they are associated with., which track how users respond to the ads that serve for the orders they are associated with.
Note: These topics assume you have the appropriate user capabilities. If you are unable to perform required tasks, contact your account administrator to verify your user access.