Last updated on October 15, 2014

Use the Orders tab to manage direct demand for ad space. Depending on your OpenX configuration, use it to manage demand for third-party networks or exchanges.

For direct demand, you need to:

  1. Create orders, which represent each agreement between an ad buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. and a publisherAn account type that represents a business with ad space to sell. to purchase ad space.

  2. Create line items for each order, which represent individual purchases for ad space with targeting, pricing, and goal details.

  3. Specify the ad that will serve when a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. is eligible for an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions..

For third-party demand, after you designate the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. you want to sell this way, you need to:

  1. Create ad networks.

  2. Create network line items to target the designated inventory.

Depending on your OpenX configuration and user access, you can also:

Note: These topics assume you have the appropriate user capabilities. If you are unable to perform required tasks, contact your account administrator to verify your user access.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.