Last updated 3/23/2017

Each deal or pricing controlA tool for the creation and management of floors. floor you create must be associated with a package or a custom selection to specify targeted inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. that buyers are looking for.

An advantage of creating a package is that the grouped inventory can be reused for different deals or pricing controls without having to be defined again. You can also clone an existing package, making it easier to create packages with variations. For details about the targeting dimensions you can apply to packages, see targeting.

You can also include a logo, a description, and domain to help quickly identify a package of targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. from the list of packages.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.