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Pricing controls

Last updated on November 14, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

If pricing controls are enabled for your account, you can create and manage floors using the Pricing Controls tab.

Pricing controls give you the ability to set a minimum price for any combination of demand and inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. You can set floors for channel management, optimization, to align with rate cards, or other reasons.

Floors can find you additional revenue by preventing demand from winning an auction at an unnecessarily lower price by narrowing the gap between bids. For example, if BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. A bids $3 and Bidder B bids $5, and your floorThe minimum price a publisher is willing to accept for a given impression. is $4, Bidder B will pay $4 instead of $3.01.

After you have created a floor and there is sufficient historical data, the Pricing Controls tab will display a calculated Revenue Impact for the floor. You can use this information to adjust floors and increase revenue. Revenue impact is calculated based on all of the available data and may include projections.

Floors apply to real-time bidding via the open auction only and do not affect Private Marketplace deals. If you have other floors that overlap with pricing controls, for example in a real-time selling rule, or a floor in the ad unit, the most restrictive (highest) floor will apply in the auction.

You can:

This topic applies to Ad Exchange. This topic applies to SSP. Most SSP activities are completed by OpenX.

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