Analyzing deals

Last updated on November 16, 2017

The Performance View allows you to view the performance information for all of your deals in a single view.

To access this view, navigate to Deals > Performance View.

Viewing deal performance within the OX UI.

In addition to viewing deal information, you can perform the following tasks:

Creating deals

Initiate the creation of a new deal.

Exporting deals

Download a .csv file of all deal data.

  1. Click the Export deals button or the download icon in the Report column. A Save As pop-up appears.
  2. Enter a name for the .csv file.
  3. Click Save.

Note: If a deal is associated with a custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors. selection and not a saved packageA bundle of targeting criteria for similar inventory segments which you can offer at a predetermined price (typically to facilitate regular sales efforts) and automatically create line items from in OpenX., its package_name and package_description values in the downloaded CSV file say "Private Selection." The corresponding Package Name entry on the View Deals screen says "Custom."

Filtering deals

Filter list of deals by Deal Name, Deal ID, and/or Status.

  1. Enter the Deal Name or Deal ID in the search box. Deals will be filtered in real-time.
  2. Click the filter icon to reveal the Status filtering option.
  3. To filter by Status, click in the selection window and select one or more items.

Setting the performance date range

Set the date range to view deal performance. The default date range is Last 7 Days.

  1. Click the calendar icon.
  2. Select the date range. Possible options include: Today, Yesterday, Last 7 Days, Last 30 Days, and Custom Date Range.

Sorting deals

Organize deals by clicking a column heading. By default, deals are sorted by the Bid RequestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. column.

For instance, clicking the Deal Name column heading will sort all the deals alphabetically by name.

Click on any of the column headings listed below to sort the deals.

View the detailed performance for a deal

Click the eye icon (Eye icon) in the Report column to view the details of a single deal's performance, export information, and edit a deal.

This topic applies to Ad Exchange. This topic applies to Programmatic Direct.

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