OpenX Private Marketplaces

Last updated on January 27, 2020

Note: Some features mentioned here may not be available in your region or based on your user roleClosedA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please visit the OpenX Support Community.

OpenX Private Marketplaces allow you to offer select inventoryClosedAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. directly to demand partners and to implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats.

This topic explains the basic steps involved in setting up and executing OpenX Private MarketplaceClosedThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals.

  1. Creating a package.
  2. Creating a deal.
  3. Generating and scheduling a report.

If you have any additional questions after reviewing the OpenX Private Marketplaces documentation, please visit the OpenX Support Community.

Creating a package

Packages are groups of inventory that buyers want to purchase. Creating packages provides several benefits:

  • Ability to distinguish inventory through logos, descriptions, and domains.
  • Efficient way to communicate pricing.
  • Efficient way to associate desirable inventory with deals.

When creating a package in OpenX's UI, you must include the Package Name and the Domains within the package. While all other fields are optional, we advise that you also include: Description, Contact Name, Contact Email, Targeting, and Private Marketplace Package Rates.

Creating a deal

Deals are pre-arranged agreements to sell specific inventory, such as an agreement between a publisherClosedAn account type that represents a business with ad space to sell. and a demand partnerClosedA company which purchases ad inventory on OpenX Ad Exchange. to sell a sports package.

When creating a deal in OpenX's UI, you will need to include the following information:

Generating and scheduling a report

You can generate reports to analyze the performance of your deals and packages. A report provides insights into bid activity based on inventory, demand, and deal information.

For questions related to bid performance, reports can answer the following:

For insights into revenue for the deal, reports can answer the following:

  • What is the overall performance of the deal?
  • What is the gross revenue for the deal?

All reports can be scheduled to run automatically on a daily, weekly, or monthly basis and sent via email to the recipients that you designate.