You are here: Publishers > Getting started with OpenX Private Marketplaces

Getting started with OpenX Private Marketplaces

Last updated on August 18, 2017

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

OpenX Private Marketplaces allow you to offer select inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. directly to demand partners and to implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats.

 

This topic explains the basic steps involved in setting up and executing OpenX Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals.

  1. Creating a package.
  2. Creating a deal.
  3. Generating and scheduling a report.

After reviewing the OpenX Private Marketplaces documentation, please contact your OpenX Account Manager if you have any additional questions.

Creating a package

Packages are groups of inventory that buyers want to purchase. Creating packages provides several benefits:

  • Ability to distinguish inventory through logos, descriptions, and domains.
  • Efficient way to communicate pricing.
  • Efficient way to associate desirable inventory with deals.

When creating a package in OpenX's UI, you must include the PackageA bundle of targeting criteria for similar inventory segments which you can offer at a predetermined price (typically to facilitate regular sales efforts) and automatically create line items from in OpenX. Name and the Domains within the package. While all other fields are optional, we advise that you also include: Description, Contact Name, Contact Email, Targeting, and Private Marketplace Package Rates.

Creating a deal

Deals are pre-arranged agreements to sell specific inventory, such as an agreement between a publisherAn account type that represents a business with ad space to sell. and a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. to sell a sports package.

When creating a deal in OpenX's UI, you will need to include the following information:

Generating and scheduling a report

Within the OpenX UI, you can generate reports to analyze the performance of your deals and packages. For OpenX Private Marketplace reporting, the two main reports are the Bid Performance Report and the Exchange Revenue Report.

Bid Performance Report. This report provides insights into bid activity based on inventory, demand, and deal information. You can answer the following questions with the Bid Performance Report:

Exchange Revenue Report. This report provides insights into revenue for the deal. You can answer the following questions with the Exchange Revenue Report:

  • What is the overall performance of the deal?
  • What is the gross revenue for the deal?

All OpenX reports can be scheduled to run automatically on a daily, weekly, or monthly basis and sent via email to the recipients that you designate.

 

This topic applies to Ad Exchange. This topic applies to Programmatic Direct.

Feedback form