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OpenX Private Marketplaces

Last updated on November 1, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

OpenX Private Marketplaces allow you to offer select inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. directly to demand partners and implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats.


If OpenX Private Marketplaces are enabled for your account, use the Deals tab to create, view, and prioritize private marketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals to be offered to demand partners. If OpenX Private Marketplaces are not enabled for your account, or you are unable to perform required tasks, contact your OpenX Account Manager to verify your user access.

This topic applies to Ad Exchange. This topic applies to Programmatic Direct.

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