Last updated on August 18, 2017
Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.
OpenX Private Marketplaces allow you to offer select inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. directly to demand partners and to implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats.
This topic explains the basic steps involved in setting up and executing OpenX Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals.
After reviewing the OpenX Private Marketplaces documentation, please contact your OpenX Account Manager if you have any additional questions.
Packages are groups of inventory that buyers want to purchase. Creating packages provides several benefits:
- Ability to distinguish inventory through logos, descriptions, and domains.
- Efficient way to communicate pricing.
- Efficient way to associate desirable inventory with deals.
When creating a package in OpenX's UI, you must include the PackageA bundle of targeting criteria for similar inventory segments which you can offer at a predetermined price (typically to facilitate regular sales efforts) and automatically create line items from in OpenX. Name and the Domains within the package. While all other fields are optional, we advise that you also include: Description, Contact Name, Contact Email, Targeting, and Private Marketplace Package Rates.
Deals are pre-arranged agreements to sell specific inventory, such as an agreement between a publisherAn account type that represents a business with ad space to sell. and a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. to sell a sports package.
When creating a deal in OpenX's UI, you will need to include the following information:
- Deal Type
- Flight DatesAn interval that specifies the maximum life span of a line item. If its impression goal is met before the end of the flight, the line item becomes unavailable. Flight dates must fall within order dates.
- Deal Source
- Supply Criteria
Within the OpenX UI, you can generate reports to analyze the performance of your deals and packages. For OpenX Private Marketplace reporting, the two main reports are the Bid Performance Report and the Exchange Revenue Report.
Bid Performance Report. This report provides insights into bid activity based on inventory, demand, and deal information. You can answer the following questions with the Bid Performance Report:
- Is the deal sending bid requests?
- Is the buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. responding with bids?
- What is the average CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). at which the buyer is bidding?
- What buyers/advertisers are buying this deal?
Exchange Revenue Report. This report provides insights into revenue for the deal. You can answer the following questions with the Exchange Revenue Report:
- What is the overall performance of the deal?
- What is the gross revenue for the deal?
All OpenX reports can be scheduled to run automatically on a daily, weekly, or monthly basis and sent via email to the recipients that you designate.