Creating deals

Last updated on October 30, 2018

Note: The following instructions assume that you have inventory available to specify in your packages.

To create a deal:

  1. On the main navigation bar, click Deals.
  2. On the displayed page, click Create Deal.

    The Create Deal page appears.

  3. Make sure the on behalf of account next to the page title is the correct one. If not, click the edit icon and select the correct account.

    Note: If you have a network account and create a deal at the network level, users who do not have network-level access will not be able to access the deal.

  4. In the Deal Details section, enter a descriptive, unique name that would help you identify the deal, select the deal type, set the deal price, priorityIndicates which deal traffic set should take precedence in the case that multiple deals or line items are eligible to serve for a given ad request., flight datesAn interval that specifies the maximum life span of a line item. If its impression goal is met before the end of the flight, the line item becomes unavailable. Flight dates must fall within order dates. and deal source.
  5. In the Supply Criteria section, do one of the following to identify the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. for the deal:
  6. In the Participants section, select at least one demand partnerA company which purchases ad inventory on OpenX Ad Exchange. for the deal and permit ads that would normally be blocked by your ad qualitySettings that control the types of ads that can display on your inventory. filters.
  7. Click Create Deal.

    The Deal ID dialog appears.

  8. Copy the deal ID to be able to share it with your demand partners offline so that they can bid on your OpenX Private Marketplaces deals via their OpenX RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” integration.

    The deal ID will also appear in the list of deals on the View Deals page after you are done.

  9. Click Done.

Deal details

Setting

Description

Name Enter a descriptive, unique name that would help you identify the deal.

Deal Type

Select the type of the deal:

  • Guaranteed. Select to offer a package as real-time guaranteed deal with a flexible volume commitment for the purchase of inventory and a buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange.-defined audience.

  • Preferred Deal. Select to offer a package to a single demand partner at a fixed price.
  • Private Auction. Select to offer a package to one or more demand partners at a specified floor price (a minimum bid).

  • Within Open Auction. Select to offer a package to demand partners at a specified floor price (a minimum bid) within an open auction.

Deal Price

Enter the deal price.

Tip: Set your CPMs above the average OpenX Ad Exchange CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).. If you need assistance, please visit the OpenX Support Community.

Use max of deal price or Exchange floors as floor

This option appears only when you select Private Auction or Within Open Auction as the deal type.

To use the maximum amount of the deal price or exchange floor as the floor price for this deal, click Yes. Otherwise, click No, and the deal price will be used as the floor, even if the Exchange floor is higher.

Priority

This option appears only when you select Private Auction or Preferred Deal as the deal type.

Drag the slider or click the drop-down menu and set a deal priority to help resolve any conflicting deals.

Tip: Set all Preferred Deal and Private Auction deals to the default priority of 5, allowing them to compete based on price.

Flight Dates

By default, the deal will be active upon creation and will have no end date.

  • To set a specific Start date, click Specific and select the desired date on which the deal will become active.
  • To make the deal expire after a specific date, select an End date for the deal.

Tip: Do not set an end date unless you have a need for a deal to expire after a specific date.

Deal Source

Select the source of the deal.

Account Executive

(Optional) Type and select the name of the account executive or manager. To enter a new contact, click Custom and enter the name. These are reporting fields that allow you to filter Deal ID reports by Account Executive and/or Account Manager. These fields have no effect on inventory.

Account Manager

Participants

Setting

Description

Supplemental Ad Quality Filters

To add exceptions to the default ad quality filters for this deal and to allow ads that would be otherwise blocked, click Yes.

Note: You cannot use supplemental ad quality filters to block ads in a deal. These filters apply only to this deal.

Demand Partners

(Required) Type and select the name of at least one demand partners to which you want to offer this deal.

Note: For deals of type Private Auction or Within Open Auction, you can add multiple demand partners. For deal of type Preferred Deal, you can add only one demand partner.

Buyer Names

(Optional) Type and select the name of specific buyers for the deal.

BrandsA name that represents the product or service being advertised, such as Tide.

(Optional) Enter specific brands for the deal.

Set Open Auction Access for Participants

This option appears only when you select Private Auction or Preferred Deal as the deal type.

Select the type of open auction access for the selected demand partners:

  • Standard pricing. (Default) Demand partners can win the ad in an open auction if they meet the open auction floor price.

  • Block from open auction. Demand partners cannot win the ad in an open auction if the buyers and brands match those in the deal.

  • Deal pricing. Demand partners can win the ad in an open auction if the buyers and brands match and they meet the deal price.

Note: These options only apply to an open auction if the deal is triggered, and the buyer does not win the impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. via the deal.

Important: Selecting Block from open auction or Deal pricing can negatively impact open auction monetization. That's why select very specific inventory or deal participants to prevent negatively impacting monetization.

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