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Prioritizing deals

Last updated on November 3, 2016

Deals are part of the Non-guaranteed buying modelThe terms under which a specific inventory purchase is made, as well as the priority order in which OpenX considers a line item for selection, including 1. Guaranteed – exclusive; 2. Guaranteed – share of voice; 3. Guaranteed – volume goal; 4. Non-guaranteed – preferred access; 5. Non-guaranteed; 6. House tier of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. that fall into one of several groups: preferred, private, or open auction. The chart below shows how these groups are prioritized.


Preferred Private
Open Auction


Of these deal groupings, only preferred and private deals compete directly with each other. To ensure that OpenX Ad Exchange can automatically resolve any conflicting deals, the deal priorityIndicates which deal or line item should take precedence in the case that multiple deals or line items are eligible to serve for a given ad request. of preferred and private deals can be set. OpenX Ad Exchange uses the following rules to resolve conflicts between preferred and private deals:

  • Deals with a lower number take precedence.
  • Multiple deals with the same priority are resolved based on the price.
  • If multiple deals have the same priority and price, a winner is randomly selected.

Prioritize a deal

You can set a priority when you create a deal (the default priority is 5) or adjust it later. The following instructions assume that you have an existing deal whose priority needs to be adjusted.

  1. Click the Deals tab. All deals will be listed.
  2. Find the deal whose priority needs to be adjusted.
  3. Click on the name of a deal.
  4. Adjust the Priority slider under the Deal Type heading of the Deal Details section.
  5. Click Save Deal. The deals are re-sorted according to the new priority.

This topic applies to Ad Exchange. This topic applies to Programmatic Direct.

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