Publisher integrations

Last updated January 16, 2019

The following table lists all available OpenX integrations. Note that you can use several different options to integrate video in OpenX Ad Exchange. For details, see OpenX video integrations.

OpenX integration


Prebid adapters

Allow you to quickly implement header biddingClosedA monetization tool that exposes each impression to programmatic demand before calling the ad server. This lets publishers realize the true value of their direct and indirect inventory in real time. and manage header bidding partners within a single code implementation, using a free, open-source library (Prebid.js).

The OpenX adapters for web and video allow OpenX to participate as a demand source within this solution.

OpenRTB server-to-server integrations

Once set up, enable OpenX to act as the demand partnerClosedA company which purchases ad inventory on OpenX Ad Exchange. for other exchanges, networks, and partners and unlock additional demand for you. The setup process requires close collaboration with OpenX and subsequent required reporting on certain metrics on a regular basis.

Mobile server-to-server integrations

Allow you to configure your apps to interact with OpenX using the information defined by the mobile ad call parameters in your ad requests. These include any programmatic device-to-server integrations, such as custom mobile device implementations and custom desktop applications, that use server-to-server ad calls. These integrations also support in-streamClosedAn ad that appears within video content. For example, a pre-roll ad attached to a YouTube video., interstitialClosedA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game., opt-in videoClosedA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video and is not the same as incentivized video., and out-streamClosedA standalone video ad that is not within video content. It can present anywhere, for example, a video ad in your Facebook news feed. video ads.

Mobile SDKs

Allow you to attract more advertising spend without impacting the stability and quality of your app environment with the direct SDK integration, premium ad format support (including rich mediaClosedAd technology that features more refined images as well as audio and video in the ad. Rich media ads frequently allow visitors to interact with a banner without leaving the page on which it appears (for example, movie ads that expand and play a trailer on the host page)., flex ads, and opt-in video), data enrichment, quality control and safeguards.

Both OpenX Mobile iOS SDK and OpenX Mobile Android SDK come with demo apps and pre-built adapters.

OpenX VAST tags

Allow you to easily integrate different types of video ads for web and app in the OpenX Ad Exchange using VAST tags (including ironSource, MoPub, and Fyber and other app and web VAST tags).

For other types of video integrations, see Video integrations.

JavaScript ad tags

Allow you to implement different types of customizable ad requests, define ad units and queue appropriate ads for them, display the selected ads in the appropriate ad space, automatically detect certain parameters that ad traffickers can target. Also allow you to pass third-party parameters from custom apps using the MoPub or DFP JavaScript tag integrations.

Ad request API calls

Allow you to place ad tags in your inventoryClosedAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to make different types of ad requestClosedCommunication from a web browser or app to an ad server to display an ad. calls to OpenX, which will send delivery responses to serve ads. Each ad tagClosedA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. includes parameters describing the inventory that advertisers can target.


Offers several header bidding implementations that provide dynamic pricing that eliminates revenue lost through CPMClosedCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). averages, increases demand, and helps your ad serverClosedA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. make the right call every time. All of this takes place on an impressionClosedA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.-by-impression basis with a simple and seamless integration which completely eliminates passbacks.