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Video setup best practices for publishers

Last updated on December 16, 2016

Linear VideoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve. for Web and App is in Limited Availability release only. Please contact your Account Manager to have this feature enabled.

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

If you have a video player on your website or app, you can serve video ads through OpenX Exchange.

End-to-end setup

The end-to-end process for a new publisherIn OpenX, an account type that represents a business with ad space to sell. to set up video consists of the following steps:

Note: If you're an existing publisher, you likely do not need to create another account.

Best practices

Use these best practices to stay informed about the video-specific caveats in the general publisher inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. set up process.

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