Audience reports

Last updated on March 22, 2018

The following audience segmentA group of users with similar traits or characteristics. reports are available to users who have access for managing inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.:

Audience Segment by Account

This audience segment report lets you review audience segment volume and performance across your entire inventory. You can report on both OpenX audience segments and third-party DMP audience segments. This can be useful in helping you better understand how audiences hit your inventory so you can know which audiences to market to direct advertisers and PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. demand partners. With this information, you can:

  • view how your users fall into defined audience segments at the account level since each account may represent different publishers that are marketed individually to demand partners
  • decide which audience segments by account to potentially market to advertisers and/or demand partners

The tables below list the attributes and metrics for this report.

Attributes

Attribute Description
Date The date range for the report.
Publisher Name

The name of the Publisher.

Publisher ID The ID associated with the Publisher.
Segment Name The name for the audience segment.
Segment ID The unique OpenX or DMP ID for the audience segment.

Publisher Currency

The currency of the publisherAn account type that represents a business with ad space to sell.'s revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

Metrics

Metric Description
Daily Unique UsersA site's total number of users or visitors over a certain length of time. Accuracy depends on each user logging in with a unique cookie to access the site, such as a different browser. The total number of daily unique users in the segment that generated ad requests.
Ad Requests

The total number of ad requests.

Total Impressions The total ad views delivered.
Paid Impressions The total number of audience-targeted impressions delivered, excluding PSA, house, and companion ad.
Targeted Impressions

Total number of billable impressions based on audience targetingTargeting of specific audience segments, such as an age demographic. Audience segments can be defined in OpenX or in an external data management platform (DMP). criteria.

For example, assume the following:

  • Users in the Car Shoppers audience segment make 50 ad requests.
  • 30 impressions serve for deals with US geography targeting.
  • 20 impressions serve for deals with Car Shoppers audience segment targeting.

The number of targeted impressions is 20.

Unique Users Reached

The number of different users that viewed audience-targeted impressions.

Average Frequency The average number of impressions per unique users reached.
Revenue Revenue from Direct Campaigns and Programmatic Direct Deals that included users in Audience Segments, regardless of audience targeting. Targeting is not available for open Exchange.
Targeted Revenue Targeted revenue based on Direct Campaigns and Programmatic Direct Deals with audience targeting.

CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).

Revenue per thousand impressions.

Targeted CPM

Revenue per thousand targeted impressions.

Audience Segment by Site

This report lets you review audience segment volume and performance by publisher siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. so you can package audience buys for direct campaigns and PMP demand partners. You can report on both OpenX and third-party DMP audience segments.

Note: : Requests, Impressions, and Revenue may be double-counted because users may belong to multiple segments.

Attributes

Attribute Description
Date The date range for the report.
Publisher Name

The name of the Publisher.

Publisher ID The ID associated with the Publisher.

Site Name

The name of the Site.

Site ID

The ID associated with the Site.

Segment Name The name for the audience segment.
Segment ID The unique OpenX or DMP ID for the audience segment.

Publisher Currency

The currency of the publisher's revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

Metrics

Metric Description
Ad Requests The total number of ad requests.
Total Impressions

The total ad views delivered.

Paid Impressions The total number of impressions delivered, excluding PSA, house, and companion ad.
Targeted Impressions

Total number of billable impressions based on audience targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting..

For example, assume the following:

  • Users in the Car Shoppers audience segment make 50 ad requests.
  • 30 impressions serve for deals with US geography targeting.
  • 20 impressions serve for deals with Car Shoppers audience segment targeting.

The number of targeted impressions is 20.

Unique Users Reached The number of different users that have viewed audience-targeted impressions.
Average Frequency The average number of impressions per unique users reached.
Revenue Revenue from Direct Campaigns and Programmatic Direct Deals that included users in Audience Segments, regardless of audience-targeting.
Targeted Revenue Revenue from Direct Campaigns and Programmatic Direct Deals. Direct Deals with audience-targeting.

CPM

Revenue per thousand impressions.

Targeted CPM

Revenue per thousand targeted impressions.

This topic applies to Ad Server. This topic applies to Ad Exchange.