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How long does OpenX retain report data?

OpenX enforces the following data retention policies for reports with detailed geolocation data, such as state, designated market area (DMA), and city:

Data retention for detailed geo

Data type Interval stored for OpenX retains
Aggregated hourly 14 day sliding window Previous 14 days in their entirety
Aggregated daily 6 month sliding window Previous 6 months in their entirety
Aggregated monthly 14 month sliding window Previous 14 months in their entirety

OpenX enforces the following data retention policies for reports without detailed geolocation data (no geo or just country geo):

Data retention for country geo or no geo

Data type Interval stored for OpenX retains
Aggregated hourly 3 month sliding window Previous 3 months in their entirety
Aggregated daily 14 month sliding window Previous 14 months in their entirety
Aggregated monthly 14 month sliding window Previous 14 months in their entirety

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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