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Reporting

Last updated on May 30, 2017

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

OpenX provides the My Reports interface and dashboard tools to support both standard reports and customized data insights.

My Reports

Click the Reports tab to access My Reports.

The My Reports OpenX reporting interface lets you generate, manage, and view standard and customized reports for measuring and tracking performance metrics.

You can:

  • Configure reports to show the attributes and metrics you need for your report date range. For example, if you are a network user, create different reports for different publishers, sites, sales channels, and so on. Configure and save as many different reports as you need.

    By default, you will have a folder in My Reports called Preconfigured Reports, where you can find commonly-used reports already set up for you. The available preconfigured reports are based on your account access.

  • Organize your customized reports into folders and manage them in My Reports.

  • Schedule reports to run at daily, weekly, or monthly intervals and email them to designated recipients.

  • Export reports to .xlsx, .pdf, or .csv.

  • Copy and paste data directly from the report in the user interface if you need just a small amount of data from a report. To select data, use the typical commands that you would use to select text, such as Shift + click.

  • Modify existing reports to show different metrics or report on different date ranges.

Dashboards

Exchange Revenue

Exchange Revenue tab.

The Exchange Revenue interface lets you view data from the OpenX Ad Exchange.

You can:

Price Bands

Price bids tab.

The Price Bands interface lets you gain visibility into the distribution of winning bids that you receive in the OpenX Ad Exchange..

You can:

  • View inventory performance based on revenue or number of winning bids at different price buckets.

  • Adjust exchange metrics.
  • View overall performance trends in exchange revenue, CPM, and winning bids.

Bid Landscape

Bid Landscape tab.

The Bid Landscape interface allows you to evaluate the value of inventory on the OpenX Ad Exchange.

You can:

 

More reporting topics:

What reports can you generate in the new reporting interface?

How reporting works

Configuring reports

Scheduling reports

Viewability reporting

Exporting reports

Report object (API)

Working with reports (API)

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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