Bid Landscape Report

Last updated on November 1, 2018

Attributes

Metrics

Overview

Use the Bid Landscape dashboard or your own custom Bid Landscape Report to evaluate the value of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. on the OpenX Ad Exchange.

You can:

To run a Bid Landscape Report, navigate to Reports > My Reports > Create Report > Bid Landscape Report.

Configure a Bid Landscape Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.

Attributes

You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.

Inventory

Attribute Description

Site Name

Name of the site.

Site ID

OpenX ID for the site.

Ad Unit

Name of the ad unit.

Ad Unit ID

OpenX ID for the ad unit.

Ad Unit Size

Size of the ad unit.

Demand

Attribute Description
Bid Bucket

Incremental steps in revenue associated with the bid that came from a demand partnerA company which purchases ad inventory on OpenX Ad Exchange..

User

Attribute Description
Country

Country of the end-user viewing the inventory.

Currency

Attribute Description
Publisher Currency Currency of the publisherAn account type that represents a business with ad space to sell.'s revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

Time

Attribute Description
Month

Data summarized by month.

Week

Data summarized by week.

Date

Data summarized by date.

Hour

Data summarized by hour.

Metrics

Metric Description
Winning Bids The number of winning bids (billable impressions). The winning bid is the highest bid that results in an ad impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. being served.
Top Losing Bids The number of top losing bids for ad requests that were sent to the Ad Exchange, but were not sold in the Ad Exchange. This number does not include the rest of the losing bids below the top losing bid.
Exchange Revenue Revenue from Ad Exchange.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand winning bids.
Average Winning Bid The average winning bid for the inventory.
Average Highest Bid The average highest bid for the inventory, including both winning bids and top losing bids.
Average Top Losing Bid The average top losing bid for the inventory. This average does not include the rest of the losing bids below the top losing bid, to give you a better idea of the maximum value of inventory that goes unfilled.

     

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