Bid Landscape Report

Last updated on November 3, 2016

Use the Bid Landscape dashboard or your own custom Bid Landscape Report to evaluate the value of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. on the OpenX Ad Exchange.

You can:

To run a Bid Landscape Report, navigate to Reports > My Reports > Create Report > Bid Landscape Report.

Configure a Bid Landscape Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.


Metric Description
Winning Bids The number of winning bids (billable impressions). The winning bid is the highest bid that results in an ad impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. being served.
Top Losing Bids The number of top losing bids for ad requests that were sent to the Ad Exchange, but were not sold in the Ad Exchange. This number does not include the rest of the losing bids below the top losing bid.
Exchange Revenue Revenue from Ad Exchange
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand winning bids
Average Winning Bid The average winning bid for the inventory
Average Highest Bid The average highest bid for the inventory, including both winning bids and top losing bids
Average Top Losing Bid The average top losing bid for the inventory. This average does not include the rest of the losing bids below the top losing bid, to give you a better idea of the maximum value of inventory that goes unfilled.

This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.