Domain Performance Report

Last updated on March 1, 2018




Use the Domain Performance Report to view inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. performance by publisherAn account type that represents a business with ad space to sell. subdomain. This allows you to compare how subdomains containing the same ad unitThe smallest inventory component that represents the space on a site where ads display. (tag) are performing.

The publisher subdomain is defined as the domain prefix and the base domain without the trailing URL path that follows the first backslash. For example, the subdomain for:

would be:

You can:

  • Launch an ad unit on an evaluation basis, and then view how well it performs across multiple domains.

  • Use the report data to evaluate and optimize content, ad layout, pricing, targeting, and packaging on specific domains to produce a higher price and/or fill rate.

The following describes what is and is not included in the report:

To run a Domain Performance Report, navigate to Reports > My Reports > Create Report > Domain Performance Report.

Listed below are the attributes you can include in a Domain Performance Report.


Metric Description
Date The date range of the Domain Performance Report.
Publisher Name The name of the Publisher.
Publisher ID The ID associated with the Publisher.
SiteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. Name The name of the Site.
Site ID The ID associated with the Site.

Ad Unit Size

The size of the Ad Unit.

Delivery MediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile.

The delivery medium associated with the domain (e.g. Web, Mobile).


The domain


The category associated with the domain (e.g. business, sports, entertainment).


The subcategory associated with the domain (e.g. stock, baseball, TV).

Sales Channel

Type of demand monetizing the publisher's ad inventory. This can include Direct and Exchange demand.

Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.

The entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.

Demand Partner ID

The ID associated with the Exchange Demand Partner.


The country where the Publisher is located.

Device Category

Type of electronic device on which the impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. is being displayed.

Possible values are:

  • connected device
  • connected tv
  • desktop
  • mobile/tablet
  • phone
  • set-top-box
  • tablet
  • text

Note: "Phone" refers to a smartphone. "Text" refers to any other feature phone or an unknown device.

Publisher Currency

The currency used by the Publisher.


The Domain Performance Report also includes a number of metrics. The table below lists the metrics included in this report.

Metric Description

Revenue for the account (gross minus OpenX market fees).

Ad Requests Ad requests attributed to the selected inventory and date range.

This metric is not available if you selected the Demand Partner attribute.

Total Impressions The total of both paid and unpaid impressions delivered for the selected inventory and date range.
Paid Impressions The total number of paid impressions delivered, excluding PSA, house, and companion ads.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand paid impressions.

Gross Revenue

(Programmatic Direct only)

Gross PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. revenue before OpenX PMP fees are deducted.

Gross CPM

(Programmatic Direct only)

Gross PMP revenue per thousand impressions.


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