About filters in reporting

Last updated on April 20, 2017

When configuring a report in My Reports, you have the option to apply filters. Using filters helps you see only the relevant data needed for your analysis. For example, you can report data for a single siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. or group of sites, Private Marketplace deals, or certain geographies.

To add a filter, first select a category on the left under Categories, and then select the options you want to include in the report data.

  • When you select multiple categories, data will only be included in the report if it matches with ALL of the categories. When you make selections within that category, data will be included if it matches ANY of those selections. Here is an example of the logic where a report was set up to filter on a set of three deals, a publisherAn account type that represents a business with ad space to sell., and two sites:

    (dealA OR dealB OR dealC) AND (pub1) AND (siteA OR siteB)

  • The UI filters one category's options based on another category you select. This is reflected in the hierarchy of filters as displayed through indentation. For example:

    • Sites are limited to only a publisher you select. Select a publisher filter and then select sites that belong to that publisher.

    • Ad units are limited to only a site you select. Select a site filter and then select ad units that belong to that site.

    • Line items are limited to only an order you select. Select an order filter and then select line items that belong to that order.

  • If you want to report on Private Marketplace deals, create a filter using either Deal Names or Deal IDs. Do not filter by a combination of these, or you may not see the expected report data.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.