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Custom Key Value Report

Last updated on November 3, 2016

Use the Custom Key Value Report to view performance of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. where you have applied custom key value pairs.

You can:

Notes about custom key value reporting:

To run a Custom Key Value Report, navigate to Reports > My Reports > Create Report > Custom Key Value Report.

Custom Key Value Metrics

Metric Description
Revenue Revenue attributed to the selected inventory and date range.
Ad Requests Ad requests attributed to the selected inventory and date range.
Total Impressions The total of both paid and unpaid impressions delivered for the selected inventory and date range.
Paid Impressions The total number of paid impressions delivered, excluding PSA, house, and companion ads.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand paid impressions.
Clicks Generated The number of clicks on ads served.

This topic applies to Ad Server. This topic applies to Ad Exchange.

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