Custom Key Value Report

Last updated on November 1, 2018




Use the Custom Key Value Report to view performance of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. where you have applied custom key value pairs.

You can:

Notes about custom key value reporting:

To run a Custom Key Value Report, navigate to Reports > My Reports > Create Report > Custom Key Value Report.


You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.



Attribute Description

Sales Channel

Channel through which the buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. purchased the inventory.

Possible options are:

  • Direct - Guaranteed
  • Direct - Non-Guaranteed
  • Direct - House
  • Real-time Buyer
  • Unsold
  • Unknown
Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.

Name of the entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.


Attribute Description

Country of the end-user viewing the inventory.


Attribute Description
Publisher Currency Currency of the publisher's revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.


Attribute Description

Data summarized by month.


Data summarized by week.


Data summarized by date.


Metric Description
Revenue Revenue attributed to the selected inventory and date range.
Ad Requests Ad requests attributed to the selected inventory and date range.
Total Impressions The total of both paid and unpaid impressions delivered for the selected inventory and date range.
Paid Impressions The total number of paid impressions delivered, excluding PSA, house, and companion ads.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand paid impressions.
Clicks Generated The number of clicks on ads served.


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