Custom Key Value Report
Last updated on November 3, 2016
Use the Custom Key Value Report to view performance of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. where you have applied custom key value pairs.
View inventory performance per custom key and key value for both Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. direct revenue and Exchange revenue. (Custom key value reporting is not available for SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time. network data.)
Filter by siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. and ad unitThe smallest inventory component that represents the space on a site where ads display. to better understand the value of different types of inventory. You can also filter by custom keys or key values if needed.
Notes about custom key value reporting:
You must whitelistMarking a particular entity as “approved” in order to ensure it is included. A whitelist will block new entities by default whereas a blacklist will allow new entities by default. For example, you could use a whitelist to only allow the "Technology" industry. the custom keys that you want to report on.
Revenue, ad requests, total impressions, paid impressions, and clicks generated may all be double-reported if you are sending multiple key-values for a single ad requestCommunication from a web browser or app to an ad server to display an ad.. Make sure to account for this when reviewing your report.
To run a Custom Key Value Report, navigate to Reports > My Reports > Create Report > Custom Key Value Report.
Custom Key Value Metrics
|Revenue||Revenue attributed to the selected inventory and date range.|
|Ad Requests||Ad requests attributed to the selected inventory and date range.|
|Total Impressions||The total of both paid and unpaid impressions delivered for the selected inventory and date range.|
|Paid Impressions||The total number of paid impressions delivered, excluding PSA, house, and companion ads.|
|CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).||Revenue per thousand paid impressions.|
|Clicks Generated||The number of clicks on ads served.|