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What reports can I generate?

Last updated on August 3, 2017

The new reporting interface in OpenX provides several different types of reports. The reports you have access to are based on your account access and OpenX product you are using. Below are the types of reports available across all products and account access levels.

In addition to these general report types, which provide the building blocks of many types of reporting, you should also have access to a Preconfigured Reports folder that provides commonly-used reports.

Publishers that use multiple OpenX products or monetization methods have access to reports from multiple categories listed below. For example, most Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. users have both Direct and Exchange demand and have access to both Ad Server and Exchange Reports.

Report

Ad Exchange

BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange.

Ad Server

PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers.

SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time.

Exchange Revenue Dashboard & Report

Report at network account level on performance of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in Ad Exchange.

X

X

 

X

 

Price Bands Report

Gain visibility into the distribution of bids that you receive in Ad Exchange with a view to winning more bids

X

X

 

 

 

Bid Landscape Report

Evaluate the value of your inventory in Ad Exchange by viewing bids in different price buckets. This report enables you to examine both winning bids and top losing bids in the OpenX Ad Exchange.

X

X

 

 

 

Bid Performance Report

Gain insight into bid activity based on inventory and demand to evaluate performance of your inventory in Ad Exchange. This report provides average bid metrics such as bid rate, win rate, bid CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000)., win CPM with standard inventory breakouts and detailed demand visibility by demand partnerA company which purchases ad inventory on OpenX Ad Exchange., buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange., and advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites..

X

X

 

X

 

Custom Key Value Report

View performance of inventory where you have applied custom key value pairs. This report is for your whitelisted custom keys.

X

X

X

 

 

Domain Performance Report

Report inventory performance by publisherAn account type that represents a business with ad space to sell. subdomain. Compare how subdomains containing the same ad unit (tag) are performing. This report can include revenue from both direct and OpenX Ad Exchange sales channels.

X

X

X

 

 

Mobile App Revenue Report

View inventory performance by app or app bundle.

X

X

X

 

 

Video Events Report

View video ad engagement metrics & video player attributes.

X

X

X

 

 

Audience Segment by Account Report

Review audience segmentA group of users with similar traits or characteristics. volume and performance across your entire inventory.

X

X

X

 

 

Audience Segment by Site Report

Review audience segment volume and performance by publisher siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance..

X

X

X

 

 

Ad Server Report

Report at network account level on direct-sales inventory performance.

 

 

X

 

 

Publisher Revenue Report

Report at publisher account level on performance of inventory in both Ad Server and Ad Exchange.

X

 

X

 

 

Advertiser/Agency Performance Report

Report at advertiser account level on various performance metrics, including impressions delivered, revenue, line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. pacing, conversions, and click-through rates.

 

 

X

 

 

SSP Revenue Report

See who is buying your inventory through SSP, and how much they are paying for it.

 

 

 

 

X

Blocked Advertisers Report

Estimate economic impact of blocking advertisers and make informed decisions when adjusting ad quality settings.

X

X

X

X

X

Video

Private Marketplaces

Viewability

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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