Mobile App Revenue Report

Last updated on July 16, 2018




The Mobile AppSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. Revenue Report allows you to see and understand mobile app inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. performance. You can report on a single app or an app bundle by selecting the appropriate attributes when you configure the report.

Note: To enable this report, please contact OpenX.

To run a Mobile App Revenue Report, navigate to Reports > My Reports > Create Report > Mobile App Revenue Report.

Listed below are the attributes and metrics you can include in a Mobile App Revenue Report.


You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.


Attribute Description

Publisher name

Publisher whose account the inventory is attributed to.

App Name

Name of the app.

Bundle ID

Unique ID of the app.

For example: "com.demo.openx" (iOS or Android) or "123456789" (iOS)

Implementation Type

Type of implementation for the inventory, such as:

  • iOS
  • Android
  • JS (JavaScript tag)
  • S2SAPI (server-to-server via API)

Rewarded Video

Indicator that video offered has opt-in video designation.

Possible values include:

  • Non-Rewarded
  • Rewarded

This is set using the Video targeting.

Ad Unit Size

Size of the ad unitThe smallest inventory component that represents the space on a site where ads display..


Attribute Description


Daily breakdown of report results. You can also report on the aggregate date range selected in the report configuration.


Attribute Description

Publisher Currency

Currency of the publisherAn account type that represents a business with ad space to sell.'s revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.


Metric Description

Paid Impressions

Total number of impressions delivered, excluding public service announcement (PSA), house, and companion ads.


Revenue for the account (gross minus OpenX market fees).


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