Price Bands Report

Last updated on November 1, 2018

Attributes

Metrics

Overview

Use the Price Bands dashboard or your own custom Price Bands Report to gain visibility into the distribution of winning bids that you receive in the OpenX Ad Exchange.

You can:

To run a Price Bands Report, navigate to Reports > My Reports > Create Report > Price Bands Report.

Configure a Price Bands Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.

Attributes

You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.

Inventory

Attribute Description

Site Name

Name of the site.

Site ID

OpenX ID for the site.

Ad Unit

Name of the ad unit.

Ad Unit ID

OpenX ID for the ad unit.

Ad Unit Size

Size of the ad unit.

Demand

Attribute Description
Price Bucket

Incremental steps in revenue associated with the bid that came from a demand partnerA company which purchases ad inventory on OpenX Ad Exchange..

User

Attribute Description
Country

Country of the end-user viewing the inventory.

Currency

Attribute Description
Publisher Currency Currency of the publisherAn account type that represents a business with ad space to sell.'s revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

Time

Attribute Description
Month

Data summarized by month.

Week

Data summarized by week.

Date

Data summarized by date.

Hour

Data summarized by hour.

Metrics

Metric Description
Exchange Revenue Revenue from Ad Exchange.
Winning Bids The number of winning bids (paid impressions).
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand winning bids.

     

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