Publisher Revenue Report

Last updated on November 1, 2018




You can configure a Revenue Report to show as many or as few columns of information as needed. The Revenue Report shows revenue from both Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and the OpenX Ad Exchange, if you are using both types of demand. If you are using Private Marketplaces, you can also select Deal fields to break out your report.

To run a Publisher Revenue Report, navigate to Reports > My Reports > Create Report > Revenue Report.

Listed below are definitions for the metrics you can include.


You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.


Attribute Description

SiteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. Name

Name of the site.

Site ID

OpenX ID for the site.

Ad Unit

Name of the ad unitThe smallest inventory component that represents the space on a site where ads display..

Ad Unit ID

OpenX ID for the ad unit.

Ad Unit Size

Size of the ad unit.

Bundle ID

Bundle ID of the app.

Delivery MediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile.

Type of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. or the manner in which a user is exposed to it (for example: web, mobile, email, linear videoA video ad or ad unit that typically appears in a video player before (pre-roll), after (post-roll), or during a break (mid-roll) in the streamed content. In addition to the in-stream format, linear video ad units may include interstitial, out-stream, and opt-in formats. They may also be accompanied by companion ads and include interactive components., or non-linear videoAn ad or ad unit that displays on top of video content in a video player. Can be accompanied by a companion ad. An example is a banner that displays at the bottom of the video player while video content plays.).

Presentation Format

Subcategory of linear video.

Possible values include:

Presentation Subformat

Subcategory of Presentation Format.

For In-stream inventory, the possible values include:

For Out-stream inventory, the possible values include:

  • In-board
  • In-read


Attribute Description
Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.

Name of the entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.

Sales Channel

Channel through which the buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. purchased the inventory.

Possible options are:

  • Direct - Guaranteed
  • Direct - Non-Guaranteed
  • Direct - House
  • Real-time Buyer
  • Unsold
  • Unknown


Attribute Description
Deal Name

Name of the deal.

Deal ID

External ID for a deal which is assigned by the user.

Deal Type

Type of package offering selected when creating a deal.

Deal PriorityIndicates which deal traffic set should take precedence in the case that multiple deals or line items are eligible to serve for a given ad request.

Number between one and ten that indicates which deal takes precedence when multiple deals are eligible to serve for an ad requestCommunication from a web browser or app to an ad server to display an ad..

Deal Source

Party that sources the deal.

Package Name

Name of the package.

Package ID

OpenX ID of the package.

Account Executive

Name of the Account Executive if questions exist about the deal.

Account Manager

Name of the Account Manager if questions exist about the deal.


Attribute Description

Country of the end-user viewing the inventory.

Device Category

Type of electronic device on which the impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. is being displayed.

Possible values are:

  • connected device
  • connected tv
  • desktop
  • mobile/tablet
  • phone
  • set-top-box
  • tablet
  • text

Note: "Phone" refers to a smartphone. "Text" refers to any other feature phone or an unknown device.


Attribute Description
Custom TargetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors.

Targeting dimension that describes custom key-value pairs that a publisherAn account type that represents a business with ad space to sell. defines based on what they know about their visitors.

Geo Targeting

Targeting dimension that describes a viewer’s physical location, such as their city or state.

Techno Targeting

Targeting dimension that describes the technologies a user employs in their computing environment, such as their computer’s operating system. Also referred to as "technology and devices targeting."

ViewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. Targeting

Targeting dimension that describes the average viewability score of an ad unit.

Targeting Rule

The rule that defines how a creativeThe media asset associated with an ad, such as an image or video file. should be targeted for delivery to viewers.


Attribute Description

Data summarized by month.


Data summarized by week.


Data summarized by date.


Data summarized by hour.

External Identifiers

Attribute Description
External Site ID

Free-form publisher reference identifier for a site.

External Ad Unit ID

Free-form publisher reference identifier for an ad unit.

External Demand Partner ID

Free-form publisher reference identifier for a demand partner.



Metric Description
Paid Impressions The total number of impressions delivered, excluding PSA, house, and companion ads.
Revenue Revenue from the Ad Exchange and Ad Server, net of OpenX Ad Exchange fee.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand impressions.

Gross Revenue

(Programmatic Direct only)

Gross PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. revenue before OpenX PMP fees are deducted.

Gross CPM

(Programmatic Direct only)

Gross PMP revenue per thousand impressions.


Metric Description
Ad Requests The total number of ad requests.
Fill Rate Paid impressions/ad requests.

External Data

Metric Description
Viewability % The viewability rate of the selected inventory. Viewability is calculated based on a sampling of your data.

Device Category reporting

The Publisher Revenue Report has been updated with Device Category (new field) and breakout of Video Ads in existing Delivery Medium to provide more insight into revenue and performance for this specific type of inventory. With this updated report, you can better analyze both your Direct and Exchange business.

In Device Category reporting, "phone" is smart phone, and "text" is any other feature phone or an unknown device.


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