Publisher Revenue Report

Last updated on March 1, 2018

You can configure a Revenue Report to show as many or as few columns of information as needed. The Revenue Report shows revenue from both Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and the OpenX Ad Exchange, if you are using both types of demand. If you are using Private Marketplaces, you can also select Deal fields to break out your report.

To run a Publisher Revenue Report, navigate to Reports > My Reports > Create Report > Revenue Report.

Listed below are definitions for the metrics you can include.


Metric Description
Paid Impressions The total number of impressions delivered, excluding PSA, house, and companion ads.
Revenue Revenue from the Ad Exchange and Ad Server, net of OpenX Ad Exchange fee.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand impressions.

Gross Revenue

(Programmatic Direct only)

Gross PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. revenue before OpenX PMP fees are deducted.

Gross CPM

(Programmatic Direct only)

Gross PMP revenue per thousand impressions.


Metric Description
Ad Requests The total number of ad requests.
Fill Rate Paid impressions/ad requests.

External Data

Device Category reporting

The Publisher Revenue Report has been updated with Device Category (new field) and breakout of Video Ads in existing Delivery MediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. to provide more insight into revenue and performance for this specific type of inventory. With this updated report, you can better analyze both your Direct and Exchange business.

In Device Category reporting, "phone" is smart phone, and "text" is any other feature phone or an unknown device.

This topic applies to Ad Server. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.