SSP Revenue Report

Last updated on November 1, 2018




Use this report to see who is buying your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. through SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time., and how much they are paying for it.

To run an SSP Revenue Report, navigate to Reports > My Reports > Create Report > SSP Revenue Report.

You can configure an SSP Revenue Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.


You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.



Attribute Description
Demand Type Identifies whether the filling demand partnerA company which purchases ad inventory on OpenX Ad Exchange. came from SSP Network Advertiser ("Network") or from OpenX Ad Exchange Demand Partner ("Ad Exchange").
Demand Partner

Name of the entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.


Attribute Description
Deal Name

Name of the deal.

Deal ID

External ID for a deal which is assigned by the user.

Deal Type

Type of package offering selected when creating a deal.

Deal PriorityIndicates which deal traffic set should take precedence in the case that multiple deals or line items are eligible to serve for a given ad request.

Number between one and ten that indicates which deal takes precedence when multiple deals are eligible to serve for an ad requestCommunication from a web browser or app to an ad server to display an ad..

Deal Source

Party that sources the deal.

Package Name

Name of the package.

Package ID

OpenX ID of the package.

Account Executive

Name of the Account Executive if questions exist about the deal.

Account Manager

Name of the Account Manager if questions exist about the deal.


Attribute Description
Publisher Currency Currency of the publisher's revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.


Attribute Description

Data summarized by month.


Data summarized by week.


Data summarized by date.

External Identifiers

Attribute Description

External Publisher ID

Free-form reference identifier for a publisher.

External Site ID

Free-form publisher reference identifier for a site.

External Ad Unit ID

Free-form publisher reference identifier for an ad unit.


Metric Description
Revenue How much money your SSP inventory has earned from demand partners.
Reported Impressions Number of billable impressions, as reported by third parties, plus market impressions.
Projected Impressions Number of impressions projected to have been delivered as reported by OpenX, excluding PSA, house, and companion ads.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand reported impressions.
tCPM Revenue per thousand projected impressions.

External Data


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