Last updated on November 3, 2016
Use this report to see who is buying your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. through SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time., and how much they are paying for it.
To run an SSP Revenue Report, navigate to Reports > My Reports > Create Report > SSP Revenue Report.
You can configure an SSP Revenue Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.
|Revenue||How much money your SSP inventory has earned from demand partners|
|Reported Impressions||Number of billable impressions, as reported by third parties, plus market impressions|
|Projected Impressions||Number of impressions projected to have been delivered as reported by OpenX, excluding PSA, house, and companion ads|
|CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).||Revenue per thousand reported impressions|
|tCPM||Revenue per thousand projected impressions|
|ViewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. %||The viewability rate of the selected inventory. Viewability is calculated based on a sampling of your data.|