Video Events Report

Last updated on April 18, 2018

The Video Events Report enables you to track video event metrics for video impressions. With this data, you can then gauge user engagement for your video ads and tweak your video ad units to achieve better performance.

To run a Video Events Report, navigate to Reports > My Reports > Create Report > Video Events Report.

Listed below are the attributes and metrics that are included in the Video Events Report.

Attributes

You can select one or more of the following attributes to appear as columns within your report. You must select at least one attribute.

Inventory

Attribute Description
Publisher Name

Name of the publisherAn account type that represents a business with ad space to sell. account.

Publisher ID

OpenX ID for the publisher.

SiteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. Name

Name of the site.

Site ID

OpenX ID for the site.

Ad Unit

Name of the ad unitThe smallest inventory component that represents the space on a site where ads display..

Ad Unit ID

OpenX ID for the ad unit.

App Name

Name of the app.

Bundle ID

Unique ID of the app.

For example: "com.demo.openx" (iOS or Android) or "123456789" (iOS)

Rewarded VideoA type of linear video ad or ad unit. A user opts into watching a non-skippable video ad in exchange for a non-liquid, in-game reward after viewing the ad. Examples of rewards are: an extra life, continued play, a coupon, a discount code, or something else without monetary value. Rewarded video is not the same as incentivized video.

Indicator that video offered has rewarded video designation.

Possible values include:

  • Non-Rewarded
  • Rewarded

This is set using the Video targeting.

Video Player

Video player used by the publisher.

Possible values include:

  • JW Player
  • Other

API Framework

API framework supported by the video player.

OpenX supports the following API frameworks:

Protocols

Supported bid responseAfter evaluating a bid request, a real-time bidder’s communication to OpenX Ad Exchange, indicating if they’re interested in the impression, and if so, how much they’re willing to pay for it. video protocols.

OpenX supports the following protocols:

  • VAST 2.0
  • VAST 3.0
  • VAST 2.0 Wrapper
  • VAST 3.0 Wrapper

Playbackmethod

Playback method permitted by the video.

Possible values include:

  • Auto-play Sound On
  • Auto-play Sound Off
  • Click-to-Play
  • Mouse-Over

Presentation Format

Subcategory of linear videoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve..

Possible values include:

Presentation Subformat

Subcategory of Presentation Format.

For In-stream inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit., the following are possible values include:

For Out-stream inventory, the following are possible values include:

  • In-board
  • In-read

Demand

Attribute Description

Sales Channel

Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.

Name of the entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.

Demand Partner ID

OpenX ID associated with the entity or DSP that submits bids in the OpenX Ad Exchange.

Deal

Attribute Description

Deal Name

Name of the deal.

Deal ID

External ID for a deal which is assigned by the user.

Order

Attribute Description

Order Name

Name of the order.

Order ID

OpenX ID for the order.

Order Status Name

Status of the order, such as active, paused, or expired.

Line Item

Attribute Description

Line ItemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. Name

Name of the line item.

Line Item ID

OpenX ID for the line item.

Line Item Status Name

Status of the line item, such as active, paused, or expired.

Ad

Time

Attribute Description

Month

Data summarized by month.

Week

Data summarized by week.

Date

Data summarized by date.

Currency

Attribute Description

Publisher Currency

Currency of the publisher's revenue. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

Metrics

You can select one or more of the following metrics to appear as columns within your report. You must select at least one metric.

Metric Description
Ad Requests
Paid Impressions Total number of impressions delivered, excluding PSA, house, and companion ad.
Revenue

Revenue for the account (gross minus OpenX market fees).

CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).

Revenue per thousand impressions.

Clicks

Total number of clicks generated.

CTRClick-through rate, the percentage of impressions that results in a click through. For example if a banner was clicked on 87 times after being shown 1000 times, it would have a CTR or click-through rate of .087 or 8.7% (87/1000 = 0.087×100 = 8.7).

Clicks divided by impressions.

Started

Number of events where the video ad began playing.

First Quartile

Number of events where at least 25% of the ad was played.

If a user watches an ad multiple times, only one event per video ad impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. is counted.

Mid Point

Number of events where at least 50% of the ad was played.

If a user watches an ad multiple times, only one event per video ad impression is counted.

Third Quartile

Number of events where at least 75% of the ad was played.

If a user watches an ad multiple times, only one event per video ad impression is counted.

Completed

Number of events where the entire video ad was played.

If a user watches an ad multiple times, only one event per video ad impression is counted.

% Completed

Percentage of the video ad that was played.

End Card Clicks

Total number of clicks generated by the related display interstitial card shown after the rewarded video.

End Card Views

Total number of views of the related display interstitial card shown after the rewarded video.

Muted

Number of events where the user muted the video ad.

Unmuted

Number of events where the user unmuted the video ad.

Paused

Number of events where the user paused the video ad.

If a user watches an ad multiple times, only one event per video ad impression is counted.

Resumed

Number of events where the user resumed viewing the stopped or paused video ad.

If a user watches an ad multiple times, only one event per video ad impression is counted.

Rewinded

Number of events where the user activated rewind control.

If a user watches an ad multiple times, only one event per video ad impression is counted.

Fullscreen

Number of events where the user expanded the video player to full screen.

Exit Fullscreen

Number of events where the user collapsed the video player to its original size.

Expanded

Number of events where the user activated control to expand the creativeThe media asset associated with an ad, such as an image or video file..

Collapsed

Number of events where the user activated control to collapse the creative.

Accepted Invite

Number of events where the user launched an additional portion of the creative.

Applies to both linear & non-linear video.

Skipped

Number of events where the user skipped the creative.

This differs from closing the creative.

Closed

Number of events where the user clicked the close button on the creative.

Applies to both linear and non-linear video.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.