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Video Events Report

Last updated on December 1, 2016

The Video Events Report enables you to track video event metrics for video impressions. With this data, you can then gauge user engagement for your video ads and tweak your video ad units to achieve better performance.

To run a Video Events Report, navigate to Reports > My Reports > Create Report > Video Events Report.

Listed below are the attributes and metrics that are included in the Video Events Report.

Attributes

Attribute Description
Publisher Name The name of the Publisher.

Publisher ID

The ID associated with the Publisher.

SiteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. Name

The name of the Site.

Site ID

The ID associated with the Site.

Ad Unit

The name of the Ad Unit.

Ad Unit ID

The ID associated with the Ad Unit.

Sales Channel

Type of demand monetizing the publisherAn account type that represents a business with ad space to sell.'s ad inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. This can include Direct and Exchange demand.

Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.

The entity or DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. that submits bids in the OpenX Ad Exchange.

Demand Partner ID

The ID associated with the Exchange Demand Partner.

Order Name

The name of the Order.

Order ID

The ID associated with the Order.

Line ItemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery.

The name of the Line Item.

Line Item ID

The ID associated with the Line Item.

Deal Name

The name of the Deal.

Deal ID

The external ID assigned by the user.

Ad Name

The name of the Ad.

Ad ID

The ID associated with the Ad.

Date

Data summarized by date.

Week

Data summarized by week.

Month

Data summarized by month.

Metrics

Metric Description
Ad Requests The total number of ad requests.
Paid Impressions The total number of impressions delivered, excluding PSA, house, and companion ad.
Revenue The Exchange and Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. revenue.
CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). Revenue per thousand impressions.
Clicks The number of clicks on the video ad.

CTRClick-through rate, the percentage of impressions that results in a click through. For example if a banner was clicked on 87 times after being shown 1000 times, it would have a CTR or click-through rate of .087 or 8.7% (87/1000 = 0.087×100 = 8.7).

Click-Through Rate.

Started

The number of events where the video ad began playing.

First Quartile

The number of events where at least 25% of the ad was played. Counts at most 1 time per video ad impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions., even if the user watches ad multiple times.

Mid Point

The number of events where at least 50% of the video ad was played. Counts at most 1 time per video ad impression even if user watches ad multiple times.

Third Quartile

The number of events where at least 75% of the ad was played. Counts at most 1 time per video ad impression, even if the user watches ad multiple times.

Completed

The number of events where the entire video ad was played. Counts at most 1 time per video ad impression, even if the user watches ad multiple times.

% Completed

The percentage of the video ad that was played.

Muted

The number of events where the user muted the video ad.

Unmuted

The number of events where the user un-muted the video ad.

Paused

The number of events where the user paused the video ad. Counts at most 1 time per video ad impression, even if the user watches ad multiple times.

Resumed

The number of events where the user resumed the video ad after being stopped or paused. Counts at most one time per video ad impression, even if the user watches ad multiple times.

Rewinded

The number of events where the user activated rewind control. Counts at most 1 time per video ad impression, even if the user watches the ad multiple times.

Fullscreen

The number of events where the user expanded the video player to full screen.

Exit Fullscreen

The number of events where the user collapsed the video player to its original size.

Expanded

The number of events where the user activated control to expand the creativeThe media asset associated with an ad, such as an image or video file..

Collapsed

The number of events where the user activated control to collapse the creative.

Accepted Invites

The number of events where the user launched an additional portion of the creative. This is for both linear & non-linear videoAn ad or ad unit that displays on top of video content in a video player. Can be accompanied by a companion ad. An example is a banner that displays at the bottom of the video player while video content plays..

Skipped

The number of events where the user skipped the creative. This is different from closing the creative.

Closed

The number of events where the user clicked the close button on the creative. This is for both linear and non-linear videoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve..

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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