Revenue Sharing

Last updated on October 24, 2014

Networks use revenue sharingAn OpenX Ad Server feature that allows ad networks to manage and track revenue splits with the publishers they manage. to manage and track revenue splits with the publishers that they directly manage. These topics provide an overview of this feature, and describe how to set it up and view reports based on your selections. They assume that you have the revenue sharing feature enabled for your instance of OpenX (contact your OpenX account manager), and that you are responsible for (and have the appropriate permissions for) setting up accounts or inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in OpenX, or for generating and viewing inventory reports.

What you need to do

To use the revenue sharing feature in OpenX, it must be enabled for your instance of OpenX. Then you can select a Revenue ModelThe revenue relationship or deal type established between an ad network and the publishers that they directly manage. for individual accounts, sites, or ad units that you are directly responsible for, and generate and view reports, which account for the selected revenue models.

What about OpenX Ad Exchange transactions

When calculating revenue splits and generating inventory revenue reports, OpenX considers direct sales of inventory, as well as transactions that take place through OpenX Ad Exchange. For requests filled through OpenX Ad Exchange, and to determine a publisherAn account type that represents a business with ad space to sell.'s revenue from real-time selling, OpenX considers the amount that the buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. paid, minus transaction costs, and then applies the selected revenue model as gross network revenue.

This topic applies to Ad Server. This topic applies to Programmatic Direct.