Last updated January 16, 2019
As a publisherAn account type that represents a business with ad space to sell., you can integrate with OpenX via an OpenRTB server-to-server (S2S) connection. Once you successfully set up this integration, OpenX acts as the demand partnerA company which purchases ad inventory on OpenX Ad Exchange. for other exchanges, networks, and partners, which unlocks additional demand for you.
To learn more how an OpenRTB S2S connection works and to understand the OpenRTB request sequence, refer to the Interactive Advertising Bureau in the IAB's OpenRTB 2.5 specification. A diagram of the request sequence is located in Section 2, Figure 2.
What you need to know
In order to integrate with OpenX, keep the following points in mind:
OpenX is compliant with the IAB's OpenRTB 2.5 specification and below.
OpenX has data centers in US-East, US-West, US Central, EMEA, and APAC.
You need to provide OpenX with information about your data centers so that we can measure the round trip latency speeds. Additionally, OpenX participates in Amazon Web Services (AWS) VPC Peering and recommends that you set up peering with us for decreased latency.
OpenX performs manual testing of endpoints followed by low number of queries per second (100 QPSQueries per second, a measurement of bid request traffic volume. Higher QPS corresponds to more bid requests. Demand Partners can set QPS limits for RTB endpoints and traffic sets, depending on endpoint server capacity and how much traffic they want to receive.) for error checking and discrepancy analysis before scaling requests.
OpenX can support our integrated partners' first-price and second-price auctions.
Our reporting capabilities vary depending on your auction type. If you support both auction types, OpenX can help you determine the optimal choice.
OpenX provides you with a user synchronizationA process by which a mapping is established between your cookied users, those of the OpenX Ad Exchange, and the advertisers who participate in the OpenX Ad Exchange. This mapping enables all parties in the advertising value chain to identify a user across different systems. endpoint.
User synchronization is required only for desktop and mobile webRefers to the use of the Internet via a mobile device web browser, specifically to differentiate from mobile app. only.
OpenX custom impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. tracker must be supported (for mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. only).
OpenX requires you to report on certain metrics.
To get started, review the integration process checklist and contact OpenX.