OpenRTB server-to-server integrations

Last updated January 16, 2019

As a publisherAn account type that represents a business with ad space to sell., you can integrate with OpenX via an OpenRTB server-to-server (S2S) connection. Once you successfully set up this integration, OpenX acts as the demand partnerA company which purchases ad inventory on OpenX Ad Exchange. for other exchanges, networks, and partners, which unlocks additional demand for you.

To learn more how an OpenRTB S2S connection works and to understand the OpenRTB request sequence, refer to the Interactive Advertising Bureau in the IAB's OpenRTB 2.5 specification. A diagram of the request sequence is located in Section 2, Figure 2.

What you need to know

In order to integrate with OpenX, keep the following points in mind:

To get started, review the integration process checklist and contact OpenX.

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