Last updated on November 7, 2018
Targeting is used to identify inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to be bought or sold. You may need to set your targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. when creating and modifying any of the following:
- Inventory packages
- Private marketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals
- Pricing controlA tool for the creation and management of floors. floors
- Real-time selling rules
- Inventory forecasts
- Line items
When you create or modify deals or floors, you typically select or create an inventory package and set its targeting criteria. Similarly, when you add line items or run inventory forecasts, you select a targeting template and set its targeting criteria. Alternatively, you may select Custom and set your custom criteria specific to your deal, for example. Regardless of the option you choose to set your targeting criteria, the Targeting page has the same appearance and functionality.
To set your targeting criteria:
- Open the page where you want to set your targeting criteria (which can be any of the items listed above).
For example, when creating a deal:
- In the Supply Criteria section, select a package and click the edit icon. Alternatively, go to Inventory > Package, search for the package, and click its name in the displayed list.
- In the Targeting section of the package, click the edit icon.
A page appears with a list of available targeting criteria described in the table below.
- To set the logic for all of your selections, click the Match switch to have All or Any of your criteria to be matched.
Note: OpenX targets all, unless you add specific targeting. For example, if you do not add any ad unitThe smallest inventory component that represents the space on a site where ads display. size targeting, then all ad unit sizes will be targeted.
- Click the Add link for the targeting criteria you want to set.
- In the displayed fields, type and select the attributes and values and to be included or excluded for your targeting. For details, see the table below.
- Click Apply.
- Save the package and/or the deal, floorThe minimum price a publisher is willing to accept for a given impression., or any other item where you have made changes.
The package and the associated deals and floors are now targeted to your specified criteria.
Targets where to serve ads in your inventory, such as sites, sections, and ad units.
|Geographic||Targets a user's physical location, such as their city or state.|
|Technology and devices||Targets the technologies a user employs in their computing environment, such as their computer's operating system.|
|Custom||Targets custom key-value pairs that you specify.|
|Audience (if enabled)||
Targets specific audience segments that you have predefined. These can be either OpenX audience segments that you have created in OpenX, or segments from a data management platform (DMP), such as Krux.
In order to target third-party audience segments, your DMP must be integrated with OpenX. For more information, please visit the OpenX Support Community.
|Targets IAB categories.|
(only available in packages)
|Targets different delivery media, such as mobile, web, or video.|
|Viewability||Targets based on an ad unit's average viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. score.|
Video targeting is in Beta release only. For more information, please contact OpenX.
Targets the attributes of a video, such as rewarded video (opt-in).