Targeting

Last updated on February 22, 2018

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

Use targeting to identify inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to be bought or sold. For example, a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. should target specific inventory, such as ad units of a certain size and in a specific site sectionA way of classifying inventory, for example into vertical segments of content.. Targeting dimensions include:

You use targeting dimensions in these areas of inventory setup and ad trafficking:

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.