Geographic targeting

Last updated April 12, 2018

While you are setting up or editing a line item, you can target or block specific user locations.

For example, an airline has a campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. for discount airfares from Burbank, California. You can use geographic targetingA targeting dimension that describes a viewer’s physical location, such as their city or state. to display the airline's ads to users in Los Angeles since Burbank serves the Los Angeles area.

When otherwise unavailable, a user's physical location is determined using a third-party geolocation service to translate a user's IP address into an actual physical location. This process is not always accurate. To optimize accuracy, keep in mind that the broader you keep the geographic targeting attribute, the more accurate the location translation will be. For example, targeting based on the continent attribute is more accurate than targeting based on the city attribute. It's possible for plug-ins to determine other methods of geolocation enrichment.

Geographic targeting options

Targeting dimension Operators Options
Bounding BoxA rectangular area defined by latitude and longitude lines, which is used in geographic targeting. Minimum/maximum latitude and minimum/maximum longitude

Set a bounding box based on latitude and longitude.

Valid values for latitude range from -90 (South) to 90 (North).

Valid values for longitude range from -180 (West) to 180 (East).

  • equals

  • does not equal

If you choose the equals operator, you can also exclude a subset of this location.

Target or block one or more geographic locations. Type the location to find and select it.

OpenX supports the following location attributes:

  • Continent

  • Country

  • State

  • Region

  • Designated market area (DMA) code

  • Metropolitan statistical area (MSA) code

  • Postal code

Tip: The maximum number of postal codes you can input is 500 (total).

Location Source

  • equals

  • does not equal

Target or block one or more of the following location sources:

Radius Latitude x longitude : radius Target an area using a latitude, longitude, and radius (in miles).

Once you've chosen your targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting., continue creating or editing your line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery., as necessary. Alternatively, specify other targeting dimensions.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.