Last updated February 10, 2017
Target or block specific user locations. For example, you might use geographic targetingA targeting dimension that describes a viewer’s physical location, such as their city or state. to display an airline's ads to users in specific locations. If an airline has an order for discount airfares from Burbank, California, you might target users in Los Angeles to display those ads to them.
When otherwise not available, a user's physical location is determined using a third-party geolocation service to translate a user's IP address into an actual physical location. This process is not always accurate; the more broad the geographic targeting attribute, the more accurate the location translation. That is, targeting based on the continent attribute is more accurate than targeting based on the city attribute. It is possible for plug-ins to determine other methods of geolocation enrichment.
Geographic targeting options
You can also use a combination of including and excluding.
Target or block one or more geographic locations. Type the location to find and select it.
These are the types of locations:
Target or block one or more of the following location sources:
Note: An example of User Info is an end-user entering a zip code on a website's registration form.
|Bounding BoxA rectangular area defined by latitude and longitude lines, which is used in geographic targeting.||Minimum/maximum latitude and minimum/maximum longitude||
Set a bounding box based on latitude and longitude.
Valid values for latitude range from -90 (South) to 90 (North), and valid values for longitude range from -180 (West) to 180 (East).
|Radius||Latitude x longitude : radius||Target an area using a latitude, longitude, and radius.|