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Technology and devices targeting

Last updated on March 21, 2017

You can set technographic targetingA targeting dimension that describes the technologies a user employs in their computing environment, such as their computer’s operating system. Also referred to as “technology and devices targeting.” to identify the most relevant audience. To target the technologies in the user's web environment, such as their operating system, OpenX typically derives information from the browser's user agent string, but the method of observation may vary by delivery mediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile..

Technology and devices targeting options

Targeting dimension Operators Options

API Frameworks

  • Equals

  • Does not equal

Enter one or more API frameworks to target or block.

Browser
  • Equals

  • Does not equal

Enter one or more browsers to include or exclude.
Connection Speed
  • Equals

  • Does not equal

Enter one or more connection speeds to target or block, as follows:

  • low (such as dialup or mobile wireless)

  • medium (such as consumer satellite, DSL, cable, fixed wireless, and ISDN)

  • high (such as OCX, TX, and frame relay)

  • unknown

Connection Type
  • Equals

  • Does not equal

Select one or more connection speeds to target or block:

  • cable

  • consumer satellite

  • dialup

  • dsl

  • fixed wireless

  • framerelay

  • ISDN

  • mobile wireless

  • OCX

  • TX

CookiesSmall text files sent from a web server to a browser, then returned by the browser each time it logs on to that server. Advertisers use cookies to monitor the number of ads that have been shown to a visitor, while they are used by websites to gauge numbers of unique visitors.

  • accepted
  • not accepted

Targets or blocks specific user cookies.

Device

  • Equals

  • Does not equal

Select one or more devices (such as cell phones and tablets) to target or block.

Device ID

  • Ad Tracking Limited

  • Ad Tracking Enabled

Targets or blocks based on whether there is a device ID and ad tracking is enabled.

Device Type

  • Equals

  • Does not equal

Targets or blocks a specific mobile device type.

Language
  • Equals

  • Does not equal

Enter one or more languages to include or exclude. Language targeting is based on the user's browser language.
Mobile Carrier
  • Equals

  • Does not equal

  • WiFi only

Select any mobile carriers that you want to target or block.
OS
  • Equals

  • Does not equal

Enter one or more operating systems to include or exclude.
Screen Resolution
  • Equals

  • Does not equal

Enter one or more screen resolutions to target or block.
User Agent
  • Equals

  • Does not equal

  • Contains

  • Does not contain

  • Begins with

  • Does not begin with

  • Ends with

  • Does not end with

  • Match any

  • Match all

Type the user agent information that you want to target or block.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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