Targeting templates

Last updated on April 26, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

Targeting templates enable you to group multiple targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. under one template for easy use and convenient reuse. You can select a targeting template when choosing targeting dimensions rather than selecting multiple targeting criteria each time you define your targeting needs.

If targeting templates are enabled for your account, a list of the targeting templates you have created is displayed on the Admin > Templates > Targeting Templates tab. If you have network admin privileges, you can create, edit, apply, and deactivate targeting templates; otherwise, you may only be able to read the details and apply existing targeting templates. If you previously used targeting rules, they have been migrated to targeting templates.

Targeting Templates tab

Create and manage targeting templates through the Targeting Templates tab, which is a subtab of the Admin > Templates tab.

From here you can:

Note: You cannot delete targeting templates, but you can deactivate them.

Creating targeting templates

Create targeting templates to apply to line items and forecasts.

Editing targeting templates

Making changes to a targeting template is easy, and you can even update a targeting template's targeting criteria while it is in use by a line item. If you do make changes to targeting criteria while a targeting template is applied to a line item, the system will ask you to verify that your changes should apply to the line item that's using the targeting template.

Only network admin users can edit targeting templates. Editing targeting criteria from outside of the Edit Template page, for example, within a line item, will not update a targeting template. Instead, they will result in custom criteria. If you'd like to update the targeting template directly, please follow the steps below.

This topic applies to Ad Server. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.