Editing real-time selling rules

Change settings for the real-time selling rules that you have access to, such as targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. or the floorThe minimum price a publisher is willing to accept for a given impression. price, as necessary. You do this through the Edit Selling RuleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters. screen.

Note: You cannot change the Account setting or the Ad Unit Type setting.

To edit a selling rule:

  1. Go to the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. tab.

  2. Click the OpenX Market Selling tab.

  3. In the list of real-time selling rules, click the edit icon for the rule that you want to change.

  4. In the Edit Selling Rule screen, change any of the settings for the rule, except for the Ad Unit Type setting or the Account setting.

  5. When you are finished making changes to the selling rule, click Save.

This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.