Selling rules

Last updated on December 12, 2016

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

If enabled, you can designate inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to sell through OpenX Ad Exchange using selling rules, which specify the inventory you want buyers to have the opportunity to bid for, along with the minimum price you are willing to accept for the ad space.

When OpenX receives an ad requestCommunication from a web browser or app to an ad server to display an ad. for inventory defined by a selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters., it proceeds with the selection process and selects an eligible line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. for the ad space.

If the selected line item is for non-guaranteed delivery, before serving the ad for the selected line item, OpenX will give buyers in the real-time bidding exchange the opportunity to bid on the ad space. If a bid is higher than the selected line item, and it matches or exceeds the floorThe minimum price a publisher is willing to accept for a given impression. price set for the selling rule, then OpenX serves the ad of the winning bidder, rather than the ad for the line item originally selected by the ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats.. In cases where the ad space matches multiple selling rules, then OpenX selects the rule with the highest floor price.

By default, an account inherits the set of selling rules associated with its container account, unless the account has its own rules directly associated with it. In this case, the account's own set of rules overrides those inherited from its parent. For example:

Selling rules have three main components:

You can:

This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.