Last updated on December 12, 2016
Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.
If enabled, you can designate inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to sell through OpenX Ad Exchange using selling rules, which specify the inventory you want buyers to have the opportunity to bid for, along with the minimum price you are willing to accept for the ad space.
When OpenX receives an ad requestCommunication from a web browser or app to an ad server to display an ad. for inventory defined by a selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters., it proceeds with the selection process and selects an eligible line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. for the ad space.
If the selected line item is for non-guaranteed delivery, before serving the ad for the selected line item, OpenX will give buyers in the real-time bidding exchange the opportunity to bid on the ad space. If a bid is higher than the selected line item, and it matches or exceeds the floorThe minimum price a publisher is willing to accept for a given impression. price set for the selling rule, then OpenX serves the ad of the winning bidder, rather than the ad for the line item originally selected by the ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats.. In cases where the ad space matches multiple selling rules, then OpenX selects the rule with the highest floor price.
By default, an account inherits the set of selling rules associated with its container account, unless the account has its own rules directly associated with it. In this case, the account's own set of rules overrides those inherited from its parent. For example:
Account A (instance level account) has real-time selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters. 123.
Account B (child of Account A) has real-time selling rules 456 and 789. An ad request from an ad unitThe smallest inventory component that represents the space on a site where ads display. for this account will have real-time selling rules 456 and 789 available, but not 123.
Account C (child of Account B) has no real-time selling rules. An ad request from an ad unit for this account will have Account B's real-time selling rules (456 and 789) available.
Account D (child of Account A) has no real-time selling rules. An ad request from an ad unit for this account will have Account A's real-time selling rule (123) available.
Selling rules have three main components:
Targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting.. This defines the ad space that you want to make available to bidders. It can contain content, geographic, technographic, audience segmentA group of users with similar traits or characteristics., or custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors. criteria. For example, if you want to make all of your leaderboard ad space, outside of your homepage, available for real-time selling, then you can specify targeting criteria for that. Alternatively, if you want to make ad space viewed by users in Los Angeles available for real-time selling, then you can specify targeting criteria for that.
Floor price. This is the minimum price that you are willing to accept for this ad space.
Filters. This specifies any advertisers, brands, domains, ad categories, creativeThe media asset associated with an ad, such as an image or video file. types, or languages that you want to block from serving ads to your ad space, or types of ad content that you want to block from your ad space. This means that if the highest bid belongs to a blocked advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites., or if the selected ad contains selected content attributes, then OpenX will not accept the bid or serve the ad.