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Content targeting for line items

Last updated on November 15, 2016

When you set up your line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery., you can specify the targeting criteria for it using targeting templates or custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors. via the line item form. Depending on your user capabilities and your configuration, OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. supports content, geographic, technographic, audience segmentA group of users with similar traits or characteristics., and custom targeting dimensions. The targeting features that you can set are the same for all types of line items. However, in the case of content targeting, there are some variations based on both the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. Type and the Ad Delivery ModeSpecifies how OpenX selects the ads in a line item for delivery when a line item wins an impression. OpenX can evenly distribute impressions between ads in the line item (equal weighting), distribute impressions between ads in the line item based on each ads’ ad weight setting (manual weighting), or deliver ads together to a predefined ad unit group (companion), according to the selected fill method. settings for a selected line item, as described in the following table.

Content targeting requirements

Line item settings Allowable content targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting.

The Inventory Type setting is Web and Ad Delivery Mode setting is either Equal WeightingAn ad delivery method for which the Ad Server evenly distributes impressions between ads in the line item. See ad delivery mode. or Manual WeightingAn ad delivery method for which the ad server distributes impressions between ads in a line item based on the Ad Weight setting for each of the ads in the line item..

The Inventory Type setting is Web and the Ad Delivery Mode setting is Companion.

  • If targeting ad unit size, the only allowable sizes are web ad unit sizes, which are standard IAB sizes.

  • If targeting inventory, the only allowable inventory includes ad unit groups (web).

The Inventory Type setting is Email, and the Ad Delivery Mode setting is either Equal Weighting or Manual Weighting.

The Inventory Type setting is Email, and the Ad Delivery Mode setting is Companion.

  • If targeting ad unit size, the only allowable sizes are email ad unit sizes, which are standard IAB sizes.

  • If targeting inventory, the only allowable inventory includes ad unit groups (email).

The Inventory Type setting is Linear VideoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve., and the Ad Delivery Mode setting is either Equal Weighting or Manual Weighting.

  • If targeting ad unit size (Maximum Ad Duration), the only allowable sizes are linear video ad unit sizes.

  • If targeting inventory, the only allowable inventory includes sites, sections, ad units (linear video), and ad unit groups (linear video).

  • If targeting screen locations (Position Within Linear Video Content), the only allowable locations are linear video locations (such as Pre-rollIn-stream video ads that play before video content.).

The Inventory Type setting is Linear Video, and the Ad Delivery Mode setting is Companion.
  • If targeting ad unit size (Maximum Ad Duration), the only allowable sizes are linear video ad unit sizes.

  • If targeting inventory, the only allowable inventory includes ad unit groups (linear video).

The Inventory Type setting is Non-linear VideoAn ad or ad unit that displays on top of video content in a video player. Can be accompanied by a companion ad. An example is a banner that displays at the bottom of the video player while video content plays., and the Ad Delivery Mode setting is either Equal Weighting or Manual Weighting.

  • If targeting ad unit size, the only allowable sizes are non-linear video ad unit sizes.

  • If targeting inventory, the only allowable inventory includes sites, sections, ad units (non-linear video), and ad unit groups (non-linear video).

  • If targeting screen locations (Position on Player), the only allowable locations are non-linear video locations (such as Top).

The Inventory Type setting is Non-linear Video, and the Ad Delivery Mode setting is Companion.

  • If targeting ad unit size, the only allowable sizes are non-linear video ad unit sizes.

  • If targeting inventory, the only allowable inventory includes ad unit groups (non-linear video).

The Inventory Type setting is Mobile, and the Ad Delivery Mode setting is setting is either Equal Weighting or Manual Weighting.

  • If targeting ad unit size, the only allowable sizes are mobile ad unit sizes.

  • If targeting inventory, the only allowable inventory includes sites, sections, ad units (mobile), and ad unit groups (mobile).

The Inventory Type setting is Mobile, and the Ad Delivery Mode setting is Companion.

  • If targeting ad unit size, the only allowable sizes are mobile ad unit sizes.

  • If targeting inventory, the only allowable inventory includes ad unit groups (mobile).

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.

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