What to do next

Last updated on January 17, 2018

After you log in, your specific next steps depend on your OpenX configuration, your account typeIndicates the intended purpose of an account, which determines what objects it can contain and influences what users logged in to the account can do in OpenX. For example, advertiser accounts contain orders, publisher accounts contain inventory, and ad networks contain other accounts., and your user permissions. However, as a publisherAn account type that represents a business with ad space to sell. using OpenX to maximize revenue for your digital ad space, you or someone on your team should:

  1. Set up your account structure. Create various accounts and those users responsible for performing tasks on behalf of the accounts.

  2. Set up and manage your available ad inventory. If you are also using OpenX to monetize through various networks or exchanges, designate the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. you want to optimize.

  3. Create and manage orders for direct-sold inventory, and if you are using SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time. to monetize your inventory, set up and manage demand partners (networks and exchanges) to optimize with.

  4. Generate reports to see how your inventory is performing.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX. This topic applies to Programmatic Direct.