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Selling Rules tab

If enabled, the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. tab also contains a subtab for creating and managing selling rules so that you can designate the inventory to make available through OpenX Ad Exchange.

Note: If your publishers belong to a market other than Ad Exchange, the brand name of that market will appear in this label, such as "OpenX Market Japan."

Each selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters. is listed in the Selling Rule Name column. Additional columns for selling rule details include:

This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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