Selling Rules tab

Last updated on December 14, 2017

If enabled, you can create and manage selling rules from the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. > OpenX US Rules tab. Selling rules allow you to designate the inventory to make available through OpenX Ad Exchange.

Note: If your publishers belong to a market other than Ad Exchange, the brandA name that represents the product or service being advertised, such as Tide. name of that market will appear in this label, such as "OpenX Market Japan Rules."

Each selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters. is listed in the Selling Rule Name column. Additional columns for selling rule details include:

This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.