Last updated on December 14, 2017
If enabled, you can create and manage selling rules from the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. > OpenX US Rules tab. Selling rules allow you to designate the inventory to make available through OpenX Ad Exchange.
Note: If your publishers belong to a market other than Ad Exchange, the brandA name that represents the product or service being advertised, such as Tide. name of that market will appear in this label, such as "OpenX Market Japan Rules."
Each selling ruleCalled "OpenX Market Rule" for OpenX products. Enables OpenX Ad Server, Bidder, and SSP customers to specify what inventory is eligible for RTB buyers to purchase. Publishers can use this tool to set specific criteria for selling their inventory, such as: inventory targeting, floor price, and ad quality filters. is listed in the Selling Rule Name column. Additional columns for selling rule details include:
Inventory Type. Delivery mediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. for ad units included in the selling rule.
Targeting. Targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. set for the ad space that you want to designate.
FloorThe minimum price a publisher is willing to accept for a given impression. Price. Minimum price for the ad space that matches the selling rule.
Filters. Any filters that are set for the selling rule.
Actions. Icons for quick access to selling rule-related tasks.