Last updated January 16, 2019
In addition to OpenX VAST tags, you can integrate video in the OpenX Ad Exchange using the following integration options:
- OpenX Prebid adapter for video
The adapter allows OpenX to participate as a demand source within the Prebid container solution using a video player. The OpenX adapter for Prebid.js supports in-streamAn ad that appears within video content. For example, a pre-roll ad attached to a YouTube video. video.
- Mobile server-to-server integrations
OpenX offers server-to-server integrations with support for web and app video ads. You can configure your app to make requests to an ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. by including all required mobile ad call parameters, such as
app.bundle, a device ID, and the tracking flag, which then sends ad requests to the OpenX Ad Exchange. These integrations support in-stream, interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game., opt-in videoA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video and is not the same as incentivized video., and out-streamA standalone video ad that is not within video content. It can present anywhere, for example, a video ad in your Facebook news feed. video ads.
- OpenX Mobile SDKs
OpenX Mobile SDKs are ideal for publishers who have direct access to their app code and want to take advantage of the support for interstitial and opt-in video that the OpenX Mobile SDKs provide:
For all options for opt-in video integrations, see How to get started with opt-in video.