Rewarded video

Last updated on November 6, 2017

This video in the OpenX Ad Exchange feature is in Beta release only. For more information, please contact your OpenX Account Manager.

Rewarded videoA type of linear video ad or ad unit. A user opts into watching a non-skippable video ad in exchange for a non-liquid, in-game reward after viewing the ad. Examples of rewards are: an extra life, continued play, a coupon, a discount code, or something else without monetary value. Rewarded video is not the same as incentivized video. motivates viewers to watch non-skippable video ads by giving them a reward in exchange for their attention and time. For example, this reward could be an extra life, a new character, or a sought-after item.

Note: Rewarded video is not the same as incentivized videoA type of linear video ad or ad unit. Incentivized video differs from rewarded video in that viewers are paid in cash or some other liquid reward, like a gift card..

In 2016, Unity Ads surveyed mobile game players and developers. On their blog, they reported the following:

Note: OpenX currently supports rewarded video by passing the rewarded video signal from publishers to demand partners in bid requests. OpenX does not currently provide currency management features, such as verifying a user has completed a video, or indicating that a user should be rewarded after video completion.

Rewarded video example

Here's an example of a user's experience with rewarded video for a mobile game:

  1. The user, Casey, runs out of coins.
  2. Phone screen displaying "Earn coins! Just check out this video!"

  3. Casey chooses to watch a video ad in exchange for more coins.
  4. A non-skippable video ad plays.
  5. The app developer rewards Casey with coins after the video ad ends.

Benefits of rewarded video

Rewarded video has benefits for all involved: publishers/developers, demand partners, and users.


Some users may make in-app or in-game purchases. That is one source of revenue. Rewarded video is another source.

Rewarded video is especially appealing to users who don't make in-app or in-game purchases but want the benefit of those purchases, thus unlocking additional impressions and revenue. Since the user has additional resources once they receive a reward, their engagement could also increase.

The Unity Ads study mentioned above reported the following from developers who integrated rewarded video ads into existing games:

  • 62%: Retention rose or stabilized.
  • 86%: IAP increased or were unaffected.

Demand partners

The ads that users see are non-skippable and receive the their full attention. This increases the potential for conversion and a higher ROI.


Users receive rewards, items they value. These rewards can lead to increased engagement and enjoyment of an app or siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance.. Users also benefit from an improved user experience; they opted into seeing an ad rather than trying to avoid a potentially invasive ad.

How to get started with rewarded video

There are two ways to indicate inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. for rewarded video: via the OpenX UI or the OpenX Ad RequestCommunication from a web browser or app to an ad server to display an ad. API.

This topic applies to Ad Exchange.