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Targeting CTV Inventory

Demand Partners

Last updated on August 9, 2019


You can target attributes of the video content that a Connected TV (CTV) device is playing, such as a specific program or type of program.

CTV refers to video watched on a TV with internet connectivity. Defined as such, CTV is a subset of over-the-top (OTT), which traditionally refers to devices that are placed over a cable box to give a viewer access to TV content. OpenX defines OTT as video that is delivered independently of a traditional pay-TV service, irrespective of device.

CTV devices include the following:

  • Roku
  • Amazon FireTV
  • Apple TV
  • Chromecast
  • SmartTV or TVs with apps such as Samsung, Vizio, Sony, LG, etc
  • Sony Playstation 3 and 4 gaming consoles
  • Microsoft Xbox 360 and One gaming consoles

Targeting CTV in Traffic Sets

You can target attributes of the video content that is a CTV device is playing, such as a specific program or type of program. When creating a traffic set, select the following Add App Bundle ID & Content dimensions to include in bid requests:

  • Content Category
  • Content Duration
  • Content Title

After you target those dimensions, CTV attributes appear in the Content object of your bid requests.

The deviceType integer for CTV in a bid request is 3 or 7. See a sample bid request with CTV attributes.