Targeting CTV Inventory
Last updated on August 9, 2019
You can target attributes of the video content that a Connected TV (CTV) device is playing, such as a specific program or type of program.
CTV refers to video watched on a TV with internet connectivity. Defined as such, CTV is a subset of over-the-top (OTT), which traditionally refers to devices that are placed over a cable box to give a viewer access to TV content. OpenX defines OTT as video that is delivered independently of a traditional pay-TV service, irrespective of device.
CTV devices include the following:
- Roku
- Amazon FireTV
- Apple TV
- Chromecast
- SmartTV or TVs with apps such as Samsung, Vizio, Sony, LG, etc
- Sony Playstation 3 and 4 gaming consoles
- Microsoft Xbox 360 and One gaming consoles
Targeting CTV in Traffic Sets
You can target attributes of the video content that is a CTV device is playing, such as a specific program or type of program. When creating a traffic set, select the following Add App Bundle ID & Content dimensions to include in bid requests:
- Content Category
- Content Duration
- Content Title
After you target those dimensions, CTV attributes appear in the Content object of your bid requests.
The deviceType integer for CTV in a bid request is 3 or 7. See a sample bid request with CTV attributes.