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Getting Started as an OpenX Demand Partner

Demand Partners

Last updated on January 16, 2019


Welcome to the OpenX Ad Exchange!

As you get started, the OpenX Platform Development Team will answer any technical questions and help you take the following steps to prepare for success as a Demand Partner:


Identifying your Business Needs

Your preferences define how you set up your integration with Ad Exchange. To learn more and start implementing your choices, see Integrating with OpenX Ad Exchange.


How to buy?

You can purchase inventory in the OpenX Ad Exchange two different ways:

  • Open auctions
  • Programmatic direct deals and private auctions

What traffic do you want?

Determine what kind of publisher inventory you want to receive based on factors such as the following:

  • Formats, such as display, video, or rich media.
  • Publisher categories, such news or entertainment sites.
  • Users to target, based on location, devices used, and other criteria.
  • Other inventory characteristics, such as viewability.

Next Steps

  • Familiarize yourself with the tools you’ll need to set up your integration.
  • Plan your integration.

Contact your OpenX Platform Development Manager if you encounter issues or have additional questions.