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App Object

Demand Partners

BidRequest Object


BidRequest.app

If the available impression is within a mobile app, the BidRequest includes the App object to describe the mobile app.

A BidRequest can only contain a single App or Site object, not both.

An App object can reference the Content object.

Field nameData typeDescriptionSent?
idstringThe OpenX-specific ID for the app associated with this inventory purchase.Sometimes
namestringThe name of the app.Sometimes
bundlestringThe unique ID of the app’s package (Android), bundle (iOS), or its AppStore ID.
For example, com.demo.openx or 123456789
Sometimes
domainstringThe domain of the app.
For example, mygame.foo.com
Sometimes
storeurlstringThe app store URL for this app.Sometimes
catarray (string)The list of IAB content categories for the app, as defined in the IAB’s OpenRTB 2.5 specification.Sometimes
publisherpublisher objectAn object containing properties that describe the publisher of the app.Sometimes

For additional details, see IAB’s OpenRTB 2.5 specification.


BidRequest.app.ext

Field nameData typeDescriptionSent?
alt_idstringThe numeric App Store ID for iOS app traffic.Always (if iOS)

For additional publisher enrichment fields, see Supplemental Data.