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Content Object

Demand Partners

BidRequest Object


BidRequest.app.content or BidRequest.site.content

The Content object describes the type of content of the App or Site in which the ad is displayed. The OpenX implementation currently supports a subset of the OpenRTB Content object.

This section contains some Beta out-stream content for Video. If you are already consuming out-stream bid requests, you may be able to use the same style parsing for out-stream when you consume your OpenX bid requests. If you aren’t already consuming out-stream bid requests and are interested in doing so, we advise you build toward the IAB’s OpenRTB 2.5 specification, leveraging the new placement field for the Video object. Please reach out to your OpenX Platform Development Manager if you have any questions.

Field nameData typeDescriptionSent?
catstring arrayArray of IAB content categories that describe the content producer. See list 5.1 in the OpenRTB 2.5 specification. 
contextstring(In Beta and not part of the IAB’s OpenRTB 2.5 specification) An attribute that infers out-stream inventory when the following values are passed:
   • 101: In-read, an out-stream ad format that is placed within the text of a site or app
   • 102: In-board, an out-stream ad format that is located at the top of a page

Note: If you are new to out-stream, please be advised that we are working toward support of the IAB’s OpenRTB 2.5 specification. This specification defines the future IAB industry standard for out-stream and its subtypes as the Video object’s new placement field. Please contact your OpenX Platform Development Manager for more details.
Sometimes
lenintegerLength of content in seconds; appropriate for video or audio. 
qagmediaratingintegerThe quality assurance guidelines’ (QAG) media rating. For details, the IAB’s OpenRTB 2.5 specification.Sometimes
titlestringContent title.
Video Examples: Search Committee (television), A New Hope (movie), or Endgame (made for Web).
Non-Video Example: Why an Antarctic Glacier Is Melting So Quickly (Time magazine article).
 
userratingstringUser rating of the content (for example, number of stars, likes, etc.). 
sourcerelationshipintegerSource relationship:
0 = indirect
1 = direct
 
seriesstringContent series.
Video Examples: The Office (television), Star Wars (movie), or Arby ‘N’ The Chief (made for web).
Non-Video Example: Ecocentric (Time Magazine blog).
 
seasonstringContent season (for example, Season 3). 
genrestringThe genre that best describes the content (for example, rock, pop, etc.). 
producerobjectDetails about the content Producer (see Section 3.2.17 in the OpenRTB 2.5 specification). 
livestreaminteger0 = not live
1 = content is live (for example, stream, live blog)
 
languagestringContent language using ISO-639-1-alpha-2. 
episodeintegerThe episode number. 
embeddableintegerThe indicator of whether or not the content is embeddable. For example, an embeddable video player where:
0 = no
1 = yes
 
prodqintegerProduction quality. 
contentratingstringContent rating. 
idstringID uniquely identifying the content. 
urlstringURL of the content, for buy-side contextualization or review. 

For additional details, see: